Manager, Data Management

Role Summary

The Manager, Data Operations is responsible for guiding the development, oversight, and execution of data-driven solutions and business intelligence across marketing and media activities. This role acts as a strategic link among Digital Media, Marketing Sciences, and offshore technology teams, ensuring optimized campaign delivery and performance through all phases of campaign management.

Responsibilities

• Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
• Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
• Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
• Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles.
• Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
• Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
• Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
• Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.

Skills & Experience

• 3-5 years' experience in data operations and/or business intelligence
• 1-3 years' experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, business analysis preferred)
• 3-5 years' experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments
• 2+ years' experience in client-facing roles and managing project teams (including offshore is a plus)
• In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.)
• Familiarity with campaign management and performance optimization processes
• Strong attention to detail and ability to identify and resolve data anomalies
• Advanced verbal, written, organizational, and project management skills; comfortable juggling multiple priorities
• Excellent collaboration and interpersonal skills with a proactive approach to problem-solving
• Experience in process automation/continuous improvement initiatives

Tools

• Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint
• Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)
• Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo
• Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma
• Project Management: HIVE, Asana, Smartsheet, Microsoft Teams
• Media Planning: MediaTools, Lumina, Hudson (bonus)