Manager, Paid Search

Responsibilities

• Lead day-to-day paid search campaign management, including keyword strategy, bidding, budgeting, performance analysis, and ongoing optimization to meet or exceed client revenue goals.
• Partner with the Director on strategic initiatives and the account testing roadmap; lead asset-creation strategy with a test, learn, and scale approach.
• Monitor campaign delivery and measurement, troubleshoot issues, and ensure tracking and ad delivery are working as intended; quality-check paid search account-management deliverables before they reach clients.
• Prepare and present clear performance reports and insights; provide regular project-status updates that surface progress, risks, and challenges.
• Serve as a primary point of contact for internal stakeholders, documenting partner and client meeting feedback, decisions, and follow-up actions.
• Serve as primary point of contact for clients for executional campaign questions and day-to-day troubleshooting.
• Lead monthly billing and reconciliation, including invoice preparation, platform and campaign-type spend breakouts, planned-versus-actual budget comparisons, and identification of over- or underspend. Forecast how variances and incremental budgets should be applied to future periods.
• Maintain planned and actualized budgets in relevant planning systems and media grids; use actual performance and campaign-type allocations to replan future months. Maintain daily and weekly pacing, revenue and spend tracking, in-month underspend or overspend rollovers, and geographic spend and impression reporting.
• Support annual campaign taxonomy and UTM updates using approved references and tools; coordinate updates to campaign tracking parameters as new taxonomy processes are implemented.
• Analyze campaign performance using week-over-week revenue and spend trends; craft actionable insights, track current weekly budgets.
• Lead optimization update distribution with relevant internal and international teams, coordinating with social teams on shared performance updates.
• Maintain an optimization log for major account changes and support campaign ad-copy relaunches using approved copy and bulk-upload processes.

Qualifications

• Highly proficient in Prisma
• Experience supporting paid search for retail or e-commerce brands, with an understanding of retail seasonality, promotions, and product-focused campaigns
• Strong analytical and critical-thinking skills, with a passion for testing, learning, and scaling effective approaches.
• Strong communication, organization, attention to detail, problem-solving, and collaboration skills; contributes to a positive team dynamic.
• Results-driven, eager to learn and develop new skills, and able to thrive in a fast-paced agency environment.
• Relevant post-secondary education, training, or equivalent experience.
• At least 3 years of relevant paid search management experience, including at least 1 year of team-management experience.
• Advanced working knowledge of Google Ads, Microsoft Ads, Performance Max, and scripts; hands-on experience managing campaigns in Google Ads and Microsoft Ads.
• Hands-on experience with a bid-management platform such as Search Ads 360 (SA360) or Revvim
• Proficiency with analytics platforms such as Google Analytics, and familiarity with ad-server tracking setups, Floodlight tags, and QA of ad delivery and tracking.
• Highly proficient in Microsoft Office applications and able to learn and apply new software and tools quickly.

Preferred Certifications

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI-Powered Shopping Ads Certification
• Google Analytics Certification
• AI-Powered Performance Ads Certification