Manager, Product Marketing Communications (remote)
Stryker
Summary
As our Manager of Product Marketing Communications, you will be a strategic commercialization partner responsible for bringing marketing strategies and product stories to life. You will work closely with marketing and cross-functional partners to translate customer, market and business insights into differentiated messaging, integrated promotional strategies and impactful launch plans that drive awareness, engagement and adoption. In this role, you will help advance the Peripheral Vascular business by connecting strategy to execution and ensuring our products, solutions and value are meaningfully communicated to the customers and patients we serve.
Job description
What you will do
- Serve as the MarComm partner to designated marketing teams and product portfolios.
- Lead the communications components of commercialization strategies and annual marketing plans.
- Develop product positioning, value propositions, differentiated messaging, messaging frameworks, and reasons to believe.
- Align key stakeholders around messaging, priorities, and launch strategies.
- Translate commercialization strategies into coordinated promotional and activation plans.
- Lead development of sales enablement materials, customer-facing content, digital assets, launch materials, and campaign activation.
- Recommend the appropriate mix of digital, print, event, educational, and field channels based on audience and business objectives.
- Manage work across internal partners, agencies, creative resources, and approval processes.
- Establish launch and campaign KPIs, evaluate post-launch performance, and recommend optimizations.
- Adapt plans as business priorities, customer needs, and market conditions evolve.
Requirements
- Bachelor's degree
- 8+ years of professional experience in marketing communications, corporate communications, product marketing, or a related communications discipline
- 4+ years of experience in the medical device or healthcare industry, either directly or in a role supporting healthcare products, customers, or markets
- 2+ years of experience supporting or leading medical device product launches, including development of messaging, promotional strategies, sales enablement, or customer-facing launch materials
- MBA preferred
- Experience developing product positioning, value propositions, differentiated messaging, and messaging frameworks
- Experience developing integrated digital marketing campaigns and customer journeys
- Experience with marketing measurement, lead generation, campaign KPIs, and post-launch analysis
- Experience managing agency partners, creative development, and production
- Excellent presentation, written, and interpersonal communication skills
- Strong analytical and problem-solving skills
- Demonstrated ability to manage multiple projects and deliver against established timelines
- Ability to influence and drive alignment without direct organizational authority
- Ability to navigate complex, cross-divisional processes, procedures, and policies
Company overview
Stryker is a global leader in medical technology, founded in 1941 by Dr. Homer Stryker and headquartered in Kalamazoo, Michigan. As one of the world's premier medical device companies, Stryker operates across three major business segments: Medical and Surgical Equipment, Orthopaedics and Spine, and Neurotechnology. The company impacts more than 150 million patients annually through its innovative products and services sold in over 75 countries worldwide. With approximately 53,000 employees globally and annual sales of $22.6 billion in 2024, Stryker maintains a strong commitment to research and development, investing $1.5 billion in R&D annually. The company's diverse portfolio includes surgical instruments, orthopedic implants, neurovascular devices, endoscopic systems, and advanced digital healthcare solutions. Stryker is recognized for its Mako robotic-assisted surgery systems and has been consistently ranked as one of Fortune's World's Best Workplaces for eight consecutive years, demonstrating its commitment to corporate culture and employee development.