Manager, Product Marketing
Haemonetics
Summary
Owns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT), translating upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions. Serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible, competitively differentiated, and Agile-approved. Reports to the Director, Global Product Marketing.
Job description
Essential Duties
- Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
- Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
- Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
- Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
- Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
- Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
- Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
- Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
- Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
- Maintain effective relations with both internal and external customers.
Requirements
- Bachelor's Degree B.S.
- 4+ years Product marketing or downstream marketing experience in medical device
- Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
- Prior people management experience with a record of developing high-performing marketing talent
- Experience marketing interventional cardiology, vascular, or structural heart products (Preferred)
- Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging
- Proficiency in launch planning and cross-functional program management
- Experience building and managing agency relationships and marketing budgets
- Competitive intelligence development and sales enablement content creation
- Strong executive communication and presentation skills
- Budget management
Benefits
- 401(k) Matching
- Employee Stock Purchase Plan
- Flexible Time Off
- Paid Vacation
- Paid Sick Time
- Paid Holidays
- Floating Holidays
- Parental Leave
- Short-Term Disability Insurance
- Long-Term Disability Insurance
- Tuition Reimbursement
- Health and Welfare Benefits
- Annual Bonus
- Long-Term Incentive Plan
Company overview
Haemonetics Corporation is a global leader in blood and plasma management solutions, founded in 1971 and headquartered in Boston, Massachusetts. As a publicly traded company listed on the NYSE under the symbol HAE, Haemonetics specializes in developing and manufacturing medical devices and systems for blood component collection, processing, and transfusion management. The company operates across three primary segments: plasma collection, blood center operations, and hospital transfusion services. Haemonetics' innovative product portfolio includes automated blood collection systems, surgical blood salvage devices, hemostasis management systems, and temperature regulation equipment for medical applications. With approximately 3,300 employees worldwide and operations in 16 countries, the company generates annual revenues exceeding $1.3 billion. Haemonetics has established itself as a critical partner to healthcare providers by offering comprehensive solutions that enhance patient safety, improve clinical outcomes, and optimize blood management workflows across the continuum of care.