Manager, Product Public Relations

The Opportunity

At Genentech, we are committed to transforming the future of healthcare through groundbreaking science and medicines. Our U.S. Product Public Relations team plays a critical role in bringing that story to life by building understanding, credibility and engagement with the audiences who matter most.

We are seeking a Manager, Product Public Relations to help develop and execute compelling communications that support our medicines, pipeline and disease-area priorities.

This role offers an opportunity to work across a dynamic portfolio, supporting an evolving approach to communications that brings together earned media, social and digital engagement, content creators, paid amplification and owned channels to deliver meaningful impact.

As a member of the Product Public Relations team, you will collaborate with experienced communications professionals and cross-functional partners to translate complex science into relevant, accessible stories that resonate with patients, healthcare professionals and other external audiences.

Key Accountabilities

Support strategic communications planning and execution

• Support the development and execution of integrated communications plans aligned with business objectives, product milestones and disease-area priorities.
• Contribute to communications surrounding clinical data, regulatory milestones, product launches and disease education.
• Help identify timely opportunities to elevate Genentech’s science, medicines and leadership in areas of significant unmet medical need.

Deliver compelling, integrated storytelling

• Develop high-quality communications materials, including press releases, messaging, media pitches, briefing documents, executive content and digital assets.
• Translate complex scientific, medical and business information into clear, compelling and audience-relevant narratives.
• Support storytelling across earned media, social and digital platforms, content creators, paid amplification and owned channels.
• Ensure communications are consistent with broader disease-area and portfolio narratives.

Build and activate external engagement

• Support proactive and reactive media relations, including identifying story opportunities, engaging journalists, preparing spokespeople and coordinating interviews.
• Help identify and engage credible third-party voices, including healthcare professionals, patient advocates and digital influencers.
• Collaborate with agency partners to develop creative approaches to reaching and engaging priority audiences.

Collaborate across the business

• Work closely with colleagues across Product Public Relations, Marketing, Medical Affairs, Corporate Communications, global colleagues and other functions.
• Participate in cross-functional planning and execution to ensure communications are aligned, coordinated and impactful.
• Help manage reviews and approvals, ensuring materials meet Genentech’s standards for accuracy, compliance and quality.

Drive measurement, innovation and operational excellence

• Support the measurement and evaluation of communications effectiveness, using insights to inform future planning and optimize performance.
• Look beyond traditional reach metrics to understand audience engagement, message resonance and broader communications impact.
• Explore emerging tools, technologies and AI-enabled approaches to strengthen communications development, execution and measurement.
• Support agency coordination, project timelines, budgets and other operational activities to ensure high-quality execution.

Who You Are

You are an emerging communications professional with strong writing skills, intellectual curiosity and a passion for translating complex information into stories that make an impact.

You are collaborative, proactive, detail-oriented and comfortable managing multiple priorities in a dynamic environment. You bring a willingness to learn, openness to new approaches and enthusiasm for how communications continues to evolve.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience.
• Approximately 6+ years of relevant experience in communications, public relations or a related discipline.
• Strong writing, editing and storytelling capabilities, with the ability to make complex information clear, accurate and engaging.
• Foundational experience in media relations and external communications.
• Understanding of integrated communications and interest in social media, digital engagement, content creators and emerging channels.
• Strong organizational, project management and interpersonal skills.
• Ability to work effectively across teams and manage competing priorities.
• A proactive mindset, sound judgment and a commitment to continuous learning.

Preferred Qualifications

• Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry.
• Familiarity with communications supporting products, scientific developments or regulated industries.
• Experience contributing to integrated communications campaigns.
• Exposure to communications measurement, paid media, digital analytics or emerging technologies.
• Interest in applying AI and innovative tools to modern communications practices