Manager, Regional Product Marketing
Integra LifeSciences
Summary
The Regional Product Manager is responsible for marketing related to Soft Tissue Solutions. This role is responsible for creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives.
Job description
Essential Duties and Responsibilities
- Lead development and execution of marketing plans aligned to business objectives and revenue targets.
- Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintain and share competitive analyses.
- Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework.
- Support development of sales training plans and events; deliver product training to sales representatives.
- Work collaboratively with Global Marketing to ensure products are optimally positioned in the market.
- Lead development and execution of a data-driven digital strategy with Corporate Marketing.
- Develop, monitor and disseminate unit demand forecasts.
- Prepare and manage revenue forecasts and OpEx budgets for assigned product lines.
- Support medical education initiatives including surgeon training courses and cadaver labs.
- Plan, execute and participate in tradeshows and conferences.
- Maintain up-to-date product and industry knowledge through literature review, field travel, and industry events.
- Establish and maintain professional relationships with internal and external stakeholders.
- Collaborate with global marketing on new product and clinical evidence launches.
Minimum Qualifications
- Bachelor's degree in marketing, engineering or related discipline; MBA preferred.
- Minimum of 2-5 years marketing experience in the medical device or closely related industry.
- Direct marketing experience with regenerative tissue/wound reconstruction a plus.
- Ability to develop comprehensive strategies across therapeutic areas.
- Understanding of hospital inpatient and outpatient reimbursement landscape.
- Demonstrated project management and excellent written and verbal communication skills.
- Demonstrated quantitative and qualitative analytic skills.
- Ability to travel 30% of time.
Requirements
- Bachelor's degree in marketing, engineering or related discipline
- Minimum of 2-5 years marketing experience in the medical device or closely related industry
- Ability to develop comprehensive strategies across therapeutic areas
- Understanding of hospital inpatient and outpatient reimbursement landscape
- Demonstrated project management skills
- Excellent written and verbal communication skills
- Demonstrated quantitative and qualitative analytic skills
- Ability to travel 30% of time
Benefits
- Medical, Dental & Vision
- Life Insurance
- Short- & Long-Term Disability
- Business Accident Insurance
- Group Legal Insurance
- 401(k) Savings Plan
Company overview
Integra LifeSciences Holdings Corporation is a global medical technology company headquartered in Princeton, New Jersey, founded in 1989. As a publicly traded company on NASDAQ under the symbol IART, Integra specializes in developing and manufacturing innovative medical devices for neurosurgery, reconstructive surgery, and general surgery applications. The company is renowned for its pioneering work in regenerative medicine, most notably the Integra artificial skin, which was the first commercially reproducible skin tissue used to treat severe burns and other skin wounds. Integra's comprehensive product portfolio includes surgical instruments, neurosurgical devices, advanced wound care solutions, orthopedic hardware, dermal regeneration products, and tissue-engineered wound dressings. With approximately 3,946-4,396 employees worldwide, the company serves hospitals, outpatient surgery centers, and medical practices globally through direct sales representatives and an extensive distribution network. Integra's commitment to limiting uncertainty for surgeons enables healthcare professionals to focus on providing optimal patient care through simplified procedures and reliable medical technology solutions.