Managing Director, Transformation Lead

Role Overview

The Transformation Leader serves as the senior advisor and primary steward of the client's marketing transformation agenda. In this role, this leader partners closely with the CMO and CIO, amongst other executive stakeholders to establish the future state strategic vision, the roadmap and plan from the current state to the future state and provides leadership across all phases to ensure high-quality execution of the work.

The role requires the judgment, presence, and cross-functional fluency to align C-suite stakeholders, orchestrate multidisciplinary teams, and ensure that strategy, design, and execution remain tightly connected. This leader brings an end-to-end understanding of the marketing lifecycle and its connectedness to sales and revenue growth — spanning creative development, production, content operations, media, CRM, analytics, and performance — with working knowledge of how agencies operate across these domains and deeper fluency in the transformation levers brought to bear through operating model design, AI, MarTech, and data.

Beyond technical credibility, this role is fundamentally about inspiring and energizing the transformation journey for clients and Omnicom team members alike — bringing confidence, enthusiasm, and momentum to complex change and helping people prepare for and experience the growth and development this journey affords.

Qualifications & Skills

Experience

• 15+ years of experience leading enterprise-scale marketing, operating-model or digital transformation programs
• Leadership of multiple full-lifecycle transformations and sustained engagement with C-Suite stakeholders
• 5+ full-lifecycle marketing or operating-model transformation programs, from strategy and future-state definition through execution and value realization
• Experience working directly with senior client stakeholders (CMOs, CIOs, CTOs, CXOs), influencing strategy and driving outcomes
• Proven experience in leading large, cross-functional teams across marketing, technology, data, operations and agency partners
• Background in consulting, marketing transformation, or complex cross-agency environments
• Experience operating within and creating fix-fee and value-based commercial models, with accountability for outcomes, scope discipline, and client value delivery

Expertise

• Deep understanding of the full marketing lifecycle, including creative development, production and content models, media planning and activation, CRM, analytics, and performance
• Working knowledge of the agency ecosystem, including the roles creative, media, production and specialty agencies play – sufficient to align, challenge, and orchestrate those partners within a transformation context
• Experience defining and leading transformation of a connected marketing ecosystem, integrating marketing, media, commerce, and experience platforms to deliver end-to-end journeys
• Ability to guide complex decisions at the intersection of marketing craft, technology, data and organizational design, without needing to be the functional owner of creative or media execution
• Proven capability to integrate strategy, operating model, technology, data and change into a single, enterprise-level transformation approach
• Demonstrated ability to simplify, rationalize, and modernize technology landscapes in support of consumer outcomes
• Strong capability to champion the application of AI and emerging technologies to improve personalization, content effectiveness, media optimization, and operational efficiency

Leadership & Advisory Skills

• Exceptional executive communication and storytelling abilities, with the capacity to simplify complexity and build confidence
• Proven credibility with senior leaders and the ability to drive alignment, make trade-offs, and sustain momentum in ambiguous environments
• A growth-oriented, enthusiastic leadership style that makes transformation feel purposeful, achievable, and energizing for client teams
• Strong mentorship instincts and the confidence to guide senior leaders through uncertainty and change
• Proven capability to lead and align cross-disciplinary teams spanning strategy, creative, media, data, and technology
• Demonstrated success in driving collaboration across internal teams and client stakeholders to deliver integrated, outcome-focused solutions
• Strong ability to provide clear direction and governance that ensures executional excellence across complex workstreams
• Passion for coaching and developing teammates through formal and informal client, practice, and mentorship relationships
• Experience guiding organizations through change, adoption, and new ways of working in transformation environments
• Ability to sell and deliver $10M+ in annual fees