Market Development Manager - Mississippi Delta

Purpose

The Market Development Manager (MDM) will serve as the primary lead for interactions with key thought leaders and influencers in Retina, Comprehensive Ophthalmology, and Optometry. MDM will collaborate closely with these key customers to build advocacy for the treatment of GA and for Izervay. They will collaborate effectively with the Sales, Field Medical, Field Reimbursement, and Marketing teams to support peer-to-peer education efforts, share customer insights and provide customer feedback that can be used to shape brand strategy and drive adoption. In addition, they will lead the planning for customer engagements with key company personnel as needed and build a plan for customer interactions at key congresses and meetings throughout the year.

Essential Job Responsibilities

• Create and execute a plan of action to increase advocacy with key thought leaders and influencers in Retina, Comprehensive Ophthalmology, and Optometry for the treatment of GA and for Izervay.
• Represent the company in customer engagements and ophthalmology conferences, demonstrating in-depth knowledge of customer needs and how our product and programs can support their patients.
• Collect and share customer insights and provide customer feedback that can be used to matrix team and brand strategy.
• Demonstrate strong disease state and product based clinical acumen in interactions with businesses in Retina, Comprehensive Ophthalmology and Optometry.
• Collaborate closely with Sales, Field Medical, and Field Reimbursement to develop strategic plans to strengthen relationships with national and regional key thought leaders.
• Facilitate collaboration and insight sharing with the aligned Sales, Field Medical and Reimbursement teams to maximize opportunities with shared customers and accounts.
• Support the Marketing team in identifying and training thought leaders for the speaker’s bureau and facilitating the execution of peer-to-peer education efforts.
• Establish connections with the leadership of regional retina, ophthalmic and optometric societies, to keep a pulse on their organization and opportunities for Iveric Bio partnership.
• Maintain highest integrity by ensuring compliance with all regulations and policies.

Qualifications Required

• Bachelor’s Degree in science or business-related discipline.
• 8+ years of experience within the pharmaceutical or biotechnology industries.
• Strong clinical acumen with specialty pharmaceutical/biopharmaceutical experience.
• Broad range of leadership competencies and ability to work in cross-functional role.
• Excellent communication, presentation, and organizational skills.
• Ability to travel extensively within the U.S.

Preferred

• Prior first- or second-line team leadership experience.
• Prior experience working in Ophthalmology marketing, operations, or patient services.
• Experience in buy-and-bill environments.
• Direct experience with customers in the Retina, Comprehensive Ophthalmology or Optometry customer segments, ideally with a strong base of existing thought leader relationships.

Working Environment

• This position is a field-based role and will require regular travel within the defined geography and may require travel throughout the US.