Market Manager – Environmental and Food

Job Functions

• Develop and execute short- and long-term marketing strategies for the Environmental and Food markets, aligning initiatives with business objectives, revenue targets, and market growth opportunities.
• Analyze industry trends, competitive activity, customer needs, and emerging technologies to identify market opportunities, strengthen product positioning, and guide strategic business decisions.
• Partner with Sales leadership, Product Management, and executive teams to develop marketing plans, establish performance objectives, and implement initiatives that generate qualified leads and support revenue growth.
• Lead targeted marketing campaigns, customer engagement initiatives, and market development programs using CRM and marketing automation tools; monitor campaign performance and recommend improvements based on measurable results.
• Evaluate new products and technologies for market fit, develop go-to-market strategies, and collaborate with Shimadzu Corporation and global business partners to support successful product introductions.
• Strengthen Sales and Marketing alignment by analyzing customer feedback, competitive wins and losses, and sales performance to identify opportunities for improved market penetration and customer engagement.
• Build and maintain relationships with key opinion leaders, research institutions, industry partners, distributors, and customers to expand market visibility and support strategic collaborations.
• Represent Shimadzu at industry conferences, trade shows, customer meetings, and scientific events, delivering technical presentations and supporting market-focused promotional activities.
• Collaborate with Marketing Communications and Product Management to develop technical marketing materials, application notes, customer education resources, and compelling product messaging.
• Develop and deliver market-focused training programs that strengthen the Sales and Technical teams' understanding of customer applications, industry trends, and Shimadzu's solutions.
• Provide market intelligence, competitive analysis, and strategic recommendations to Shimadzu leadership and global affiliates to support long-term business planning and growth.

Education and Qualifications

• Bachelor's degree in Science, Business, or a related field; an advanced degree is strongly preferred.
• Minimum of eight (8) years of successful experience in sales management, product marketing, or related commercial roles within the analytical instrumentation industry.
• Strong knowledge of Environmental and Food markets, including customer applications, regulatory trends, competitive dynamics, and emerging analytical technologies.
• Demonstrated understanding of analytical instrumentation, including liquid chromatography (LC), ultra-high-performance liquid chromatography (UHPLC), and liquid chromatography–mass spectrometry (LC-MS).
• Proven ability to develop and execute strategic marketing initiatives that support revenue growth, market expansion, and competitive differentiation.
• Experience conducting market research, competitive analysis, product positioning, and go-to-market planning.
• Strong business acumen with the ability to analyze market performance, evaluate sales opportunities, and translate technical information into meaningful customer value.
• Excellent communication, presentation, relationship-building, and organizational skills, with the ability to influence stakeholders across Sales, Marketing, Product Management, and global business teams.
• Proficiency with CRM systems, preferably Microsoft Dynamics, and familiarity with marketing automation and campaign performance measurement tools.
• Ability to work independently while effectively collaborating with cross-functional teams and external business partners.
• Willingness to travel up to 50%, including customer visits, regional sales meetings, industry events, and occasional international business engagements as required.