Marketing and eCommerce Coordinator
DiaMedical USA
Summary
DiaMedical is seeking a Marketing and eCommerce Coordinator to support the Marketing department's initiatives including building a stronger online presence for our brand through our website, reporting and analysis, and tradeshow coordination. A focus of this role is on generating and implementing eCommerce strategies and creative ways to attract customers to DiaMedical's website to provide positive customer experiences and help drive sales.
Job description
Key Responsibilities
- Maintain day-to-day activities on the eCommerce website, monitor and analyze overall performance, and identify areas of improvement to improve user experience, increase website traffic and sales, and build brand awareness.
- Manage and improve site search term functionality, maintain and enhance filters and related item recommendations.
- Manage new and existing product content including product categories, descriptions, attributes, item placement and SEO tags.
- Implement Search Engine Optimization (SEO) to grow organic search rankings and traffic.
- Manage the development, implementation, and optimization of paid search campaigns including AdWords buys with Google.
- Provide timely updates of eCommerce content to the outside Web Development Team.
- Review and test web content, searches, links, and design to identify gaps and errors, assess functionality and usability, and provide changes to the outside Web Development Team.
- Monitor for broken images and missing links; support product additions and updates.
- Research, understand, and analyze industry, competitors, and customers to advise what content engages and appeals to the customer base.
- Develop and analyze marketing reports across catalogs, websites, and email campaigns to identify trends, optimize engagement, and drive continuous improvement.
- Utilize Microsoft Excel including advanced functions like VLOOKUP, XLOOKUP, and pivot tables.
- Support the planning and execution of trade shows and events, including creating tradeshow booths and materials.
- Collaborate with internal teams and vendors to ensure tradeshow materials meet branding and quality standards.
- Manage logistics, timelines, and budgets for tradeshow activities.
US Travel up to 10% required based on the schedule of tradeshows.
Requirements
- Bachelor's Degree in eCommerce, Business, Marketing, Communications, or a related field and 3 years of relevant eCommerce experience or the equivalent of 7 years combination of education and experience.
- Experience implementing customer facing eCommerce web content and solutions.
- Experience managing SEO/SEM.
- Working knowledge of website and marketing analytic tools, ad serving tools and PPC campaigns.
- Proficient in Microsoft Office products with advanced proficiency in Excel including VLOOKUP, XLOOKUP, and pivot table functions.
- Experience working in NetSuite and SuiteCommerce Advanced a plus.
- Motivated, self-starter with an ability to work cross-functionally and develop a collaborative work environment across multiple teams.
- Strong analytical skills and creative problem-solving abilities.
- Strong verbal and written communication skills that can adjust to the audience base.
- Keen attention to detail and accuracy.
- Ability to learn and demonstrate knowledge of DiaMedical products.
Benefits
- Competitive wages
- Medical, Dental & Vision
- 401(k) Matching
- Paid Time Off
- Personal Time
- Paid Holidays
- Hybrid Work Schedule
- Company-Paid Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Accident Insurance
- Critical Illness Insurance
- On-Site Fitness Center
- Casual Dress Code
Company overview
DiaMedical USA is a leading manufacturer and global distributor of healthcare products, supplies, and medical equipment headquartered in West Bloomfield, Michigan. Founded in 2009, the company specializes in providing comprehensive healthcare education solutions for simulation labs, medical schools, nursing programs, and healthcare facilities. DiaMedical serves as a turnkey solution for healthcare management, offering products from over 300 manufacturers including major brands like Abbott Medical, Alaris, Baxter, Drager Medical, GE, Hill-Rom, Laerdal Medical, Medtronic, Philips Healthcare, and Siemens. The company's extensive product portfolio includes hospital beds, training headwalls, infusion pumps, simulated IV fluids, loaded crash carts, anatomical models, medical batteries, and specialized simulation equipment like the SimRig ambulance trainer. Through its subsidiaries MedMattress.com and SimLabSolutions, DiaMedical provides full-service healthcare education solutions at competitive prices without sacrificing quality. The company has partnered with more than 30,000 healthcare facilities and over 50,000 universities to streamline equipment management and simplify procurement processes. DiaMedical's mission focuses on improving healthcare quality by providing innovative educational tools for the next generation of medical professionals.