Marketing Associate
Becton Dickinson
Summary
This role supports upstream marketing and new product development initiatives by leveraging market insights, analytics, and cross functional collaboration to help shape product strategy and drive business growth. The position also partners closely with sales and commercial teams on select downstream marketing activities, helping translate customer and market insights into effective go to market strategies and business recommendations.
Job description
About the role
This role supports upstream marketing and new product development initiatives by leveraging market insights, analytics, and cross functional collaboration to help shape product strategy and drive business growth. The position also partners closely with sales and commercial teams on select downstream marketing activities, helping translate customer and market insights into effective go to market strategies and business recommendations.
Job Duties
- Supports marketing plans and upstream projects including execution; evaluates effectiveness and makes adjustments as needed.
- Take an active role on product development teams
- Identify and communicate market trends to division management and cross-functional team
- Contribute to forecasting by using robust market models and analytics
- Identify and communicate market trends to leadership and cross-functional team
- Contribute to comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets
- Researches new trends and technologies related to business unit's industry; recommends innovative ideas to increase competitive advantage.
- Works closely with sales, customer service and other internal departments to ensure effective communication and support of marketing initiatives.
- Assists in the development of advertising campaigns and promotional materials including print ads, brochures, direct mailings, email, web pages, etc.
- Attends conferences and trade shows as required; maintains awareness of changes in industry practices and technology.
- Assists in planning and executing special events such as meetings, training sessions, trade shows and receptions.
Required Education and Experience
- Bachelor's degree required
- Professional experience collaborating with cross functional teams through internships, academic projects, or early career roles.
- Strong analytical, problem-solving, and strategic thinking skills.
- Strong communication skills with the ability to build relationships and work effectively in a collaborative environment.
- Ability to translate complex information into clear, compelling messages for diverse audiences.
- Excellent attention to detail with the ability to manage timelines and follow through on deliverables.
- Ability to work in office at least 4 days a week
Preferred Qualifications
- Experience developing and implementing successful marketing campaigns
Requirements
- Bachelor's degree required
- Professional experience collaborating with cross functional teams through internships, academic projects, or early career roles
- Strong analytical, problem-solving, and strategic thinking skills
- Strong communication skills with the ability to build relationships and work effectively in a collaborative environment
- Ability to translate complex information into clear, compelling messages for diverse audiences
- Excellent attention to detail with the ability to manage timelines and follow through on deliverables
- Ability to work in office at least 4 days a week
- Experience developing and implementing successful marketing campaigns
Company overview
Becton, Dickinson and Company (BD) is a leading American multinational medical technology company founded in 1897 and headquartered in Franklin Lakes, New Jersey. As one of the largest global medical technology companies, BD specializes in manufacturing and selling medical devices, instrument systems, and reagents while also providing consulting and analytics services. The company operates through three main segments: BD Medical (focusing on medication delivery and management), BD Life Sciences (specializing in diagnostics and biosciences), and BD Interventional (concentrating on surgical and critical care interventions). With over 72,000 employees worldwide, BD has established a significant presence in virtually every country and serves healthcare providers, hospitals, clinics, pharmaceutical companies, and research institutions. The company is publicly traded on the New York Stock Exchange (NYSE: BDX) and is a component of the S&P 500 index. BD has a long history of innovation, including developing the first insulin injection device in 1924, the first sterile disposable medical device in 1952, and pioneering safety-engineered syringes. The company continues to advance healthcare through its commitment to improving medical discovery, diagnostics, and care delivery while addressing global health challenges.