Marketing Associate - Events and Programs
Sony
Summary
We are looking for a creative, energetic, and highly organized Marketing Associate to join our Marketing team. This role will help plan and execute events, customer experiences, partner programs, and other marketing initiatives that support our business and brand.
Job description
Responsibilities
Events & Experiences
- Support the planning, coordination, and execution of trade shows, customer events, conferences, partner events, internal events, and other marketing experiences.
- Manage event logistics including schedules, vendors, venues, registration, materials, signage, equipment, shipping, and on-site coordination.
- Work with internal teams and external partners to ensure events are delivered professionally and consistently.
- Participate in on-site event execution as needed.
- Help identify creative ways to improve customer and partner experience.
Marketing Programs
- Assist in the development and execution of marketing programs and campaigns supporting business priorities.
- Coordinate program timelines, deliverables, communications, creative assets, and stakeholders.
- Support partner and channel marketing activities where appropriate.
- Help develop promotional materials, presentations, communications, digital content, and other marketing assets.
- Bring new ideas and creative thinking to programs rather than simply executing what has been done before.
Program Management
- Manage multiple projects simultaneously and keep programs moving against deadlines.
- Coordinate with internal sales, marketing, product, and other cross-functional teams.
- Work with agencies, vendors, venues, and other external partners.
- Track program budgets, expenses, schedules, and deliverables.
- Help measure event and program effectiveness and identify opportunities for improvement.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Event Management, or related field, or equivalent practical experience.
- Minimum 2 years of relevant professional experience in marketing, events, communications, experiential marketing, agency work, or a related area.
- Experience supporting events or marketing programs from planning through execution.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Creative mindset with an interest in developing new ideas and experiences.
- Comfortable managing multiple priorities and deadlines.
- Strong attention to detail while still understanding the bigger picture.
- Self-motivated, energetic, collaborative, and willing to jump in wherever needed.
- Comfortable working with different teams, personalities, customers, partners, agencies, and vendors.
- Proficiency with Microsoft Office tools including PowerPoint, Excel, Outlook, and Teams.
- Willingness to travel as required for events and programs.
Benefits
- Healthcare Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Paid Medical Leave
- 401(k) With Company Matching
- Vacation Time
- Education Assistance
- Student Loan Assistance
- Paid Sick Leave
- Paid Parental Leave
- Annual Corporate Bonus Plan
- Hybrid Work Arrangement
- Work-Life Balance Opportunities
Company overview
Sony Group Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan, founded in 1946. The company operates across diverse business segments including Game & Network Services (PlayStation), Music, Pictures, Entertainment Technology & Services (consumer electronics), Imaging & Sensing Solutions (semiconductors), and Financial Services. With approximately 113,000 employees globally, Sony has established itself as a leader in consumer electronics, gaming, entertainment, and semiconductor manufacturing. The company's iconic products include PlayStation gaming consoles, Bravia televisions, Alpha cameras, Xperia smartphones, and the historic Walkman portable music player. Sony's entertainment divisions encompass major film studios, music labels, and anime production companies. As the world's largest manufacturer of CMOS image sensors, Sony plays a critical role in the global semiconductor industry. The company continues to innovate across its portfolio while maintaining its mission to fill the world with emotion through creativity and technology.