Marketing Associate
Medical Essential Diagnostics
Summary
As a Marketing Associate in our Government Outreach team, you will play a crucial role in building relationships with key NJ state departments, including Police, Fire, Municipal, Public Works, and more. Your primary responsibility will be to make outbound calls to schedule information sessions, where our field marketers can present our life-saving programs and secure preregistrations.
Job description
Role Overview
As a Marketing Associate in our Government Outreach team, you will play a crucial role in building relationships with key NJ state departments, including Police, Fire, Municipal, Public Works, and more. Your primary responsibility will be to make outbound calls to schedule information sessions, where our field marketers can present our life-saving programs and secure preregistrations.
Key Responsibilities
- Conduct outbound cold calls to targeted prospects to generate new business opportunities.
- Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.
- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Utilize market insights to refine marketing strategies and tactics.
- Ensure consistency in brand messaging across all channels and materials.
- Contribute to the development and maintenance of brand guidelines.
- Reach KPI goals on a daily and weekly basis.
- Uphold all marketing related SOP’s.
- Other duties as assigned.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Experience in marketing or sales role (preferred).
- Experience in outbound cold calling, lead generation, or telemarketing (preferred).
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a team and independently.
- Persistence and resilience in handling rejection and overcoming objections.
- Knowledge of the product or service being offered and the industry.
- Self-motivated and driven.
- Exceptional time-management and organizational skills.
- Knowledge of marketing tools, techniques and best practices.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- Experience in marketing or sales role (preferred)
- Experience in outbound cold calling, lead generation, or telemarketing (preferred)
- Strong written and verbal communication skills
- Creative thinking and problem-solving abilities
- Ability to work collaboratively in a team and independently
- Persistence and resilience in handling rejection and overcoming objections
- Knowledge of the product or service being offered and the industry
- Self-motivated and driven
- Exceptional time-management and organizational skills
- Knowledge of marketing tools, techniques and best practices
Benefits
- Uncapped Bonus Structure
- Paid Time Off
- Sick Time
- Incentive Programs
Company overview
Medical Essential Diagnostics (M.E.D.) is a specialized diagnostic healthcare provider based in Princeton, New Jersey, founded in 2022. The company focuses exclusively on providing comprehensive cardiopulmonary diagnostic examinations for first responders, essential workers, and state employees across New Jersey. Their core mission is to deliver tailored medical care to frontline workers who operate in high-stress environments, with a particular emphasis on early detection of asymptomatic cardiovascular and pulmonary diseases. M.E.D. operates through their innovative "Save My Life" program, which offers annual cardiovascular and pulmonary medical evaluations designed to catch and prevent cardiac complications before they become untreatable. Their services include stress tests, echocardiograms, pulmonary function tests, vascular ultrasounds, bloodwork, electrocardiograms, and specialized testing for police officers, firefighters, paramedics, EMTs, and educators. The company is staffed by board-certified cardiologists and pulmonologists who provide care specifically tailored to the unique occupational health risks faced by essential workers. With multiple locations throughout New Jersey, M.E.D. has established itself as a vital healthcare partner for the state's emergency response and essential service communities.