Marketing Associate

What You'll Do

Lead Generation & Prospecting

• Support the development and execution of lead-generation campaigns across email, digital, social, events, and other channels.
• Research target markets, organizations, and prospective customers to identify new business opportunities.
• Build and maintain prospect lists and ensure contact and company information is accurate and up to date.
• Support outbound prospecting initiatives.

Lead Nurturing & Marketing Automation

• Develop and execute lead-nurturing campaigns that move prospects through the customer journey.
• Create and coordinate email communications, follow-up campaigns, and other touchpoints designed to keep Novir top of mind.
• Segment prospects and customers based on industry, business needs, engagement, and stage in the sales process.
• Monitor engagement and follow up on marketing activity to identify opportunities for outreach.
• Maintain accurate lead and campaign data in HubSpot.
• Track lead progression and help identify opportunities to improve conversion from marketing engagement to customer onboarding.
• Support reporting on lead generation, campaign performance, and pipeline contribution.

Trade Show & Event Planning

• Own the planning and coordination of trade shows, conferences, and industry events.
• Maintain the annual trade show and event calendar, including deadlines, budgets, sponsorships, registrations, and logistics.
• Coordinate booth reservations, sponsorships, shipping, promotional materials, signage, collateral, and other event needs.
• Coordinate pre-event marketing campaigns, including email outreach and social promotion.
• Manage onsite logistics and ensure a professional and consistent Novir presence.
• Coordinate post-event follow-up, including lead entry, lead assignment, nurturing campaigns, and reporting.
• Track event ROI.

Marketing Support

• Assist with development and distribution of marketing materials, presentations, sales collateral, and digital content.
• Support Novir's social media and email marketing initiatives.
• Support other marketing initiatives and projects as the business grows.

Key Experience We're Looking For

• 3+ years of experience in marketing, lead generation, demand generation, event marketing, or a related role.
• Experience with CRM and marketing automation platforms; HubSpot experience strongly preferred.
• Strong organizational and project-management skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Strong analytical mindset with the ability to track and interpret campaign and event performance.

Who You Are

• You're A Strong Communicator: You are comfortable communicating with clients and internal team members clearly and concisely
• You're Organized: You have strong attention to detail, never miss the little things, and have focused productivity and accuracy
• You're Driven: You are a self-starter, but aren't afraid to ask for direction