Marketing Automation & Operations Specialist

In this role, you'll help bring order and consistency to campaign execution. You'll support intake, clarify requirements, track deliverables, coordinate handoffs, and ensure emails, journeys, landing pages, lists, and segments are built accurately, reviewed through the right checkpoints, deployed on time, and aligned to quality, compliance, data, and tracking standards.

This is a strong fit for someone who is organized, detail-oriented, process-minded, and comfortable creating structure where work is moving quickly. The right person will help teams stay aligned, reduce execution friction, and strengthen launch readiness across Advanced Surgical, and beyond.

Key Duties and Responsibilities

• Accelerates the buildout of a burgeoning SFDC (Pardot, MCI, MCA) instance with disciplined structure and segmentation.
• Strategizes and executes email marketing campaigns including landing page experiences.
• Builds emails, journeys, lists, segments, landing pages, and form integrations as applicable within approved marketing automation platforms.
• Coordinates the creative needs for all Marketing Automation projects with internal and external creative groups.
• Coordinates campaign intake, request clarification, prioritization, workflow routing, and execution timelines across marketing, creative, compliance, digital, and analytics stakeholders.
• Monitors tactical performance, protects deliverability standards, and flags underperforming tactics, workflow gaps, or execution risks for optimization.
• Troubleshoots campaign build, data, routing, and deployment issues, coordinating with IT, analytics, creative, and platform resources for resolution.
• Supports continuous improvement by identifying repeatable processes, reducing execution friction, and strengthening launch readiness across campaign teams.
• Collaborates closely with campaign managers, product marketing, commercial operations, and shared services to support clear ownership, timely execution, and operational alignment.

Job Requirements

Minimum Requirements

• Bachelor's Degree required
• 3 year's experience with Salesforce Marketing Cloud/Pardot strategizing, building and optimizing email campaigns, segmentation, landing pages and reporting.
• 3 year's experience coordinating structured marketing workflows, managing campaign traffic, and supporting digital campaign execution

Preferred Requirements

• Degree concentration in Marketing, Digital Marketing, Information Systems, Communications, or related field
• Hands-on expertise with SFDC, MCI/MCA, Pardot, and campaign data governance
• Experience working with CRM, analytics, and marketing operations processes
• Experience working in any project tool, ie Asana, Wrike, Monday.com etc
• Salesforce Marketing Cloud Advanced Certified Admin or Developer or Equivalent in other Marketing Automation Platform
• Working knowledge of campaign intake processes, segmentation, tracking standards, project handoffs, and marketing operations support workflows

This is a remote position with up to 20% travel.