Marketing Automation Senior Specialist - HCP

Responsibilities

• Build, QC, and execute high-complexity brand omnichannel programs, including journeys (base cadences) and highly complex trigger programs that deliver the right message to the right person at the right time through the right channel.
• Ensure high-quality, on-time, and error-free implementation, testing, and QA of campaigns within the marketing automation platform.
• Create, review, and share standard quality-control documents and follow the process to ensure accuracy and completeness.
• Lead and manage assigned team members, including day-to-day work allocation and prioritization, coaching, performance management, development planning, onboarding, and quality oversight.
• Maintain a focused campaign workload that allows appropriate attention to people leadership and team delivery.
• Monitor email deliverability across domains for all brand campaigns implemented.
• Provide recommendations on how to optimize deliverability, resolve IP reputation issues, and ensure proper inbox placement.
• Identify issues, determine root cause, and recommend corrective action for campaign builds, data and audience logic, IP reputation, deliverability, and operational processes.
• Participate in and lead agile delivery activities such as design, build, QA, and continuous improvement.
• Maintain documents per department document-management policies and procedures.
• Influence and implement capabilities including targeting, personalization, audience segmentation, journey orchestration, and dynamic content to deliver the best customer experience.
• Build and execute test plans, identify winners, and proactively recommend optimization opportunities that improve deliverability, reach, and engagement.
• Lead internal and external partners to define, execute, and optimize email, direct mail, media, and omnichannel campaigns.
• Lead or contribute to team innovations, cross-functional projects, and scalable process improvements.
• Provide exemplary customer service while setting, maintaining, and exceeding stakeholder expectations.
• Communicate progress, decisions, stakeholder alignment, risks, and business value to the Associate Director and other partners.
• Keep abreast of 1:1 marketing, CRM, email industry best practices, and new technology through professional organizations, seminars, and conferences.

Qualifications

• Bachelor’s degree in Business, Marketing, or equivalent experience.
• 5–8 years of experience in database marketing, CRM, email, digital, direct mail, marketing automation, or 1:1 marketing.
• Minimum of 5 years of hands-on experience creating campaigns in enterprise-level marketing automation platforms.
• Strong Adobe Marketo Engage experience is preferred; experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar platforms is also valued.
• Platform certification or equivalent demonstrated enterprise experience is preferred.
• Demonstrated people-management experience, including coaching, performance management, development planning, workload allocation, and onboarding.
• Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
• Ability to work independently, lead through ambiguity, and make sound decisions with limited day-to-day supervision.
• Demonstrated ability to lead and manage multiple projects and team priorities simultaneously in a fast-paced, dynamic environment, assign priorities, balance capacity, and meet delivery dates.
• Strong client service, stakeholder management, and project leadership skills; must be able to communicate effectively with both business and technical individuals.
• Knowledge of database marketing, CRM, journey orchestration, audience segmentation, personalization, email, digital, and 1:1 marketing concepts and best practices.
• Strong analytical and problem-solving skills, including the ability to identify root cause and apply learnings.
• Proficiency with Microsoft Excel, SQL, and HTML/CSS.
• Experience with Adobe products preferred.
• Excellent written, verbal, interpersonal, and coaching skills.