Marketing Campaign Manager
Laerdal Medical AS
Summary
The Marketing Campaign Manager is responsible for planning, executing, and managing integrated marketing campaigns and projects that support business growth, with a primary focus on the North American market. This global role partners with cross-functional and international teams to translate marketing strategies into effective campaigns, product launches, and digital initiatives.
Job description
Position Overview
The Marketing Campaign Manager is responsible for planning, executing, and managing integrated marketing campaigns and projects that support business growth, with a primary focus on the North American market. This global role partners with cross-functional and international teams to translate marketing strategies into effective campaigns, product launches, and digital initiatives.
The role manages campaign timelines, resources, and deliverables while leveraging digital marketing tactics to drive engagement, lead generation, and measurable results. Success requires strong project management, cross-functional collaboration, and the ability to use campaign insights to continuously improve marketing effectiveness.
Responsibilities
Campaign & Project Management
- Plan and execute integrated marketing campaigns, product launches, and other marketing initiatives.
- Manage multiple projects, timelines, resources, and deliverables to ensure successful execution.
- Ensure campaign materials meet quality standards and are prepared for global use and translation.
Digital Marketing & Lead Generation
- Develop demand generation, growth, and re-engagement campaigns that support business objectives.
- Recommend and execute digital marketing tactics based on campaign goals and target audiences.
- Partner with Sales and Marketing to drive lead generation and new business opportunities.
Market & Campaign Insights
- Develop a strong understanding of North American market opportunities and priority initiatives.
- Analyze campaign performance and apply insights to improve future marketing activities.
- Use Salesforce and other tools to support campaign execution and tracking.
Cross-Functional & Global Collaboration
- Partner with local and international teams to execute campaigns and support centralized global marketing processes.
- Maintain clear communication across stakeholders and align activities with business needs.
- Ensure campaigns reflect Laerdal’s brand, values, and mission while supporting customer and business goals.
Requirements
- Bachelor’s Degree in digital media, communications, marketing, business, or related field, or equal subsequent experience
- Ideal candidate must reside in the United States
- Minimum 3-5 years of experience in digital marketing, marketing or project management
- Highly organized, process driven individual, who works well with others in a fast-paced global marketing organization
- Creative problem solver
- Experience in a B2B setting, utilizing Content Marketing strategies
- Experience using project management tools (i.e. Wrike, Monday, Workfront, Smartsheet)
- Project management certification is a plus
- Experience with marketing analytics tools (Power BI, Google Analytics, etc.)
- Knowledge of marketing automation systems (i.e. Eloqua, Pardot, Marketo, or HubSpot), social media marketing, SEO, digital asset management platforms (i.e. Brandfolder), and website content management systems (CMS) are a plus
- Ability to collaborate effectively with global teams, with flexibility to work outside standard business hours as needed to support international colleagues and initiatives.
Benefits
- Generous PTO
- Holidays
- Hybrid Work
- Compressed Work Week
- Medical, Dental & Vision
- HSA & FSA
- 401(k) Matching
- Profit Sharing
- Tuition Reimbursement
- Wellness Reimbursement
- Professional Development
- Pet Insurance
- Subsidized Cafeteria
Company overview
Laerdal Medical AS is a global leader in healthcare education and resuscitation training solutions, headquartered in Stavanger, Norway. Founded as a privately held company, Laerdal operates in 26 countries with over 2,000 employees and generates annual revenues exceeding $500 million. The company specializes in developing and manufacturing medical simulation equipment, training manikins, and educational programs focused on improving patient safety and healthcare outcomes. Laerdal's core mission is to help save lives by empowering healthcare professionals through immersive technologies and evidence-based training solutions. Their product portfolio includes advanced CPR training systems, airway management devices, newborn resuscitation equipment, and comprehensive simulation platforms used by medical institutions, emergency services, and military organizations worldwide. The company is particularly renowned for its Resusci Anne manikins, which have become industry standards for CPR training globally. Laerdal combines cutting-edge technology with deep clinical expertise to create realistic training environments that enhance clinical competency and improve emergency response capabilities across healthcare systems.