Summary

At LifeNet Health, as the Marketing Communications Operations Specialist, you will make an impact by overseeing the administrative responsibilities of digital platforms that support LifeNet Health's business goals, brand strategy, and key marketing deliverables, with a particular focus on day-to-day operations and traffic coordination systems, including Workfront, document control, and additional capability-building offerings (i.e., HubSpot assistance). This role is responsible for producing and optimizing assets for internal and external campaigns, collecting and analyzing performance data, and identifying opportunities for improvement to drive engagement and brand visibility. The Marketing Communications Operations Specialist collaborates with cross-functional teams, as well as strategic marketing and communications management, to ensure on-brand, timely project completion for the department and enterprise.

Job description

How You Will Make An Impact

At LifeNet Health, as the Marketing Communications Operations Specialist, you will make an impact by overseeing the administrative responsibilities of digital platforms that support LifeNet Health's business goals, brand strategy, and key marketing deliverables, with a particular focus on day-to-day operations and traffic coordination systems, including Workfront, document control, and additional capability-building offerings (i.e., HubSpot assistance). This role is responsible for producing and optimizing assets for internal and external campaigns, collecting and analyzing performance data, and identifying opportunities for improvement to drive engagement and brand visibility. The Marketing Communications Operations Specialist collaborates with cross-functional teams, as well as strategic marketing and communications management, to ensure on-brand, timely project completion for the department and enterprise.

What You Will Do

This role supports the development, execution, and optimization of marketing and communications content across digital channels, including websites, email, social media, and other branded platforms. The position collaborates with cross-functional teams to create and maintain content, manage digital workflows and traffic coordination systems, and support the execution of integrated marketing campaigns. Responsibilities include maintaining and publishing content through content management systems, assisting with HubSpot email campaign deployment, managing templates and workflows, monitoring digital performance, and providing reporting and optimization recommendations. The role ensures all content aligns with brand standards, supports business objectives, and drives audience engagement through data-informed decision-making.

What You Will Bring

1 year experience with oversight and administration of digital platforms, including content creation and digital media management, preferably within the healthcare, medical, or life sciences sector
Bachelor's Degree
Preferred: Bachelor's Degree in Communications, Marketing, Digital Production, or related field

Requirements

1 year experience with oversight and administration of digital platforms, including content creation and digital media management
Bachelor's Degree
Preferred: Bachelor's Degree in Communications, Marketing, Digital Production, or related field

Company overview

LifeNet Health is a global leader in regenerative medicine and tissue banking, founded in 1982 as Eastern Virginia Tissue Bank. Headquartered in Virginia Beach, Virginia, the company operates as both an organ procurement organization (OPO) and a leading provider of allograft tissue and cellular therapies. With a mission focused on saving lives, restoring health, and giving hope, LifeNet Health serves as a critical bridge between organ and tissue donors and patients in need of transplantation solutions. The company processes and distributes over 600,000 allografts annually, offering a comprehensive portfolio of biologic implants for cardiac, vascular, orthopedic, dental, and wound care applications. LifeNet Health's patented Allowash® technology has processed more than seven million allografts since 1995 with no reported disease transmissions, demonstrating their commitment to safety and quality. The organization also operates the Institute of Regenerative Medicine, driving innovation in cellular therapies and advanced tissue engineering. With facilities across the United States and international operations, LifeNet Health combines clinical expertise with compassionate donor family services, making it one of the world's most trusted providers of transplant solutions and regenerative medicine technologies.