Marketing & Community Engagement Specialist

About the Opportunity

This is a dynamic, hands-on position combining traditional grassroots marketing and relationship-building with modern digital marketing and creative content production. The ideal candidate enjoys meeting people, developing new relationships, organizing promotional activities, and representing a growing company in the community. Equally important, this individual should be comfortable creating social media content, producing marketing materials, developing email campaigns, and leveraging AI-powered creative tools.

Key Responsibilities

Community Engagement & Promotional Outreach

• Identify, contact, and develop relationships with local businesses, employers, civic organizations, professional associations, community groups, and other potential promotional partners.
• Proactively identify opportunities to introduce New Day Diagnostics and ColoHealth Direct to new audiences through group presentations, community meetings, business gatherings, and health-related events.
• Coordinate and organize educational presentations, promotional events, lunch-and-learn sessions, community outreach activities, and other opportunities to increase brand awareness.
• Attend existing community events and independently develop new opportunities for engagement and promotion.
• Build relationships with community leaders, organizations, and potential strategic partners.
• Represent New Day Diagnostics professionally at networking events, trade shows, conferences, and local promotional activities.
• Maintain outreach records, track contacts, and coordinate follow-up activities to turn community engagement into measurable marketing opportunities.

Digital Marketing & Social Media

• Develop, schedule, and publish engaging content across company social media platforms, including LinkedIn, Facebook, Instagram, and other relevant channels.
• Assist in developing and implementing digital marketing campaigns designed to increase brand awareness, website traffic, and consumer engagement.
• Create and manage a consistent social media content calendar aligned with company marketing objectives.
• Develop written, photographic, and video content highlighting company initiatives, educational messaging, products, and community involvement.
• Monitor social media performance, audience engagement, and campaign effectiveness.
• Support digital advertising initiatives, including paid social media campaigns and other promotional channels.

Creative Content & AI-Assisted Marketing

• Design professional marketing materials using Adobe Creative Cloud, Canva, or comparable graphic design platforms.
• Utilize AI-powered creative tools to generate, edit, and enhance marketing visuals, graphics, presentations, and video content.
• Develop promotional flyers, brochures, digital advertisements, event displays, and other branded materials.
• Assist with photography, short-form video production, and multimedia storytelling.
• Maintain consistent company branding, messaging, and visual identity across marketing channels.
• Work with company leadership to develop creative concepts and execute new marketing initiatives.

Newsletters, Email Marketing & Communications

• Develop, design, and publish regular company newsletters and promotional email campaigns.
• Create compelling content that communicates company news, educational information, product awareness, and community initiatives.
• Manage email campaign scheduling, audience segmentation, and distribution through platforms such as Zoho Campaigns, Mailchimp, or similar services.
• Monitor newsletter performance, including open rates, click-through rates, and audience engagement.
• Assist in developing website content, announcements, and other external communications.

Marketing Planning & Performance

• Work directly with company leadership to plan and execute integrated marketing and promotional initiatives.
• Help identify new advertising opportunities, partnerships, and cost-effective methods of reaching target audiences.
• Coordinate promotional campaigns that combine community events, digital outreach, newsletters, and advertising.
• Track marketing activities and provide periodic performance updates, including event participation, partnerships developed, digital engagement, and campaign results.
• Maintain organized marketing calendars, project timelines, and campaign materials.
• Ensure public-facing healthcare communications follow company-approved messaging, regulatory requirements, and applicable privacy standards.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Digital Media, or a related field, or equivalent relevant experience. Current graduate students and recent graduates are encouraged to apply.
• Proficiency with Adobe Creative Cloud, Canva, or a comparable graphic design and content creation platform.
• Demonstrated ability to create professional visual marketing materials and engaging written content.
• Familiarity with major social media platforms and their business marketing applications.
• Working knowledge of AI-assisted content creation tools or a willingness to develop proficiency.
• Strong interpersonal, communication, presentation, and relationship-building skills.
• Excellent organizational skills and the ability to manage multiple projects independently.
• Comfortable initiating conversations, developing new contacts, and actively pursuing community outreach opportunities.
• Ability to work both independently and collaboratively in a fast-paced, entrepreneurial environment.
• Ability to travel locally for meetings, events, and promotional activities, with occasional evening or weekend availability.

Preferred Qualifications

• Experience coordinating community events, promotional campaigns, or public relations activities.
• Familiarity with email marketing platforms such as Zoho Campaigns, Mailchimp, or Constant Contact.
• Experience developing short-form videos, social media graphics, and AI-generated creative assets.
• Understanding of digital advertising, basic search engine optimization (SEO), and marketing analytics.
• Experience with customer relationship management (CRM) systems and marketing performance tracking.
• Previous experience in healthcare, wellness, biotechnology, diagnostics, or other consumer-focused industries is a plus, but not required.