Marketing Director
Oral Arts Laboratory Inc
Summary
Oral Arts is seeking a Marketing Director to lead our brand, strengthen relationships with dental professionals, and drive measurable growth in new and existing accounts. We're looking for a leader who combines strong creative judgment with proven customer acquisition experience. You'll develop our marketing strategy, oversee campaigns and creative partners, and work closely with leadership and sales to turn marketing investment into lasting customer relationships. Hands-on HubSpot experience is required.
Job description
Responsibilities
- Drive dentist acquisition by developing campaigns that attract qualified dental practices and convert interest into first cases and ongoing business.
- Own HubSpot marketing operations: contact segmentation, email campaigns, landing pages, forms, automated workflows, lead scoring, and reporting.
- Connect marketing with sales by establishing processes in HubSpot for lead assignment, follow-up, pipeline tracking, and measuring conversion from inquiry to active account.
- Lead brand and creative direction to ensure compelling, consistent messaging and design across website, advertising, sales materials, photography, video, and events.
- Manage digital marketing including paid search, social advertising, SEO, email marketing, website performance, and lead nurturing.
- Market products and capabilities by translating technical dental laboratory services into clear benefits for dentists and their patients.
- Grow existing accounts through programs that improve retention, reactivate inactive customers, and increase adoption of additional services.
- Manage budgets and outside partners, holding agencies, designers, and other vendors accountable for quality, deadlines, and results.
- Support industry visibility by coordinating trade shows, educational programs, professional partnerships, and product launches.
- Measure business results including acquisition costs, qualified leads, first-case conversion, new active accounts, retention, and revenue generated.
Required Experience
- Demonstrated success leading marketing programs that produce measurable customer and revenue growth.
- Hands-on experience with HubSpot Marketing Hub and CRM, including campaign execution, workflows, segmentation, lead management, dashboards, and reporting.
- Ability to maintain reliable CRM data and work with sales to ensure consistent platform adoption.
- Strong B2B marketing experience and an understanding of how to reach professional decision-makers.
- Excellent creative judgment, supported by examples of campaigns, websites, or brand work you have led.
- Working knowledge of digital advertising, SEO, analytics, and conversion tracking.
- Experience managing marketing budgets, agencies, vendors, and cross-functional projects.
- Strong writing, communication, and project management skills.
- Ability to develop strategy and take direct responsibility for execution.
Preferred Experience
- Marketing experience with a dental laboratory, dental manufacturer, distributor, or agency serving dental businesses.
- Experience acquiring and retaining dentist accounts.
- Experience marketing to dental groups and DSOs.
- Current HubSpot certifications.
- Bachelor's degree in marketing, communications, business, or a related field.
Requirements
- Demonstrated success leading marketing programs that produce measurable customer and revenue growth
- Hands-on experience with HubSpot Marketing Hub and CRM, including campaign execution, workflows, segmentation, lead management, dashboards, and reporting
- Ability to maintain reliable CRM data and work with sales to ensure consistent platform adoption
- Strong B2B marketing experience and an understanding of how to reach professional decision-makers
- Excellent creative judgment, supported by examples of campaigns, websites, or brand work you have led
- Working knowledge of digital advertising, SEO, analytics, and conversion tracking
- Experience managing marketing budgets, agencies, vendors, and cross-functional projects
- Strong writing, communication, and project management skills
- Ability to develop strategy and take direct responsibility for execution
- Marketing experience with a dental laboratory, dental manufacturer, distributor, or agency serving dental businesses
- Experience acquiring and retaining dentist accounts
- Experience marketing to dental groups and DSOs
- Current HubSpot certifications
- Bachelor's degree in marketing, communications, business, or a related field
Company overview
Oral Arts Laboratory Inc, operating as Oral Arts Dental Laboratories, is a leading full-service dental laboratory founded in 1970 by Vietnam veteran Thomas Winstead in Huntsville, Alabama. As one of the top five largest privately owned dental labs in the United States, the company has grown into a nationally recognized industry leader with facilities in Huntsville and Mobile, Alabama, serving clients across all 50 states. The company specializes in comprehensive dental restorations including crown and bridge work, orthodontics, dental implants, dentures, partials, and sleep apnea devices. With over 400 dedicated employees, Oral Arts Dental Laboratories combines traditional craftsmanship with cutting-edge digital technologies such as CAD/CAM manufacturing, 3D printing, and photogrammetry scanning systems. The company is known for its commitment to quality, fast turnaround times, and exceptional customer service, positioning itself as an innovative leader in the dental laboratory industry while maintaining its family-owned business values and personalized approach to client relationships.