Marketing Manager, Global Growth Marketing- VELYS
Johnson & Johnson Innovative Medicine
Summary
The Marketing Manager, Global Growth Marketing will be responsible for downstream marketing and commercialization strategies that maximize portfolio value, customer adoption, and profitable growth. The role leads business and marketing planning, with a primary focus on lifecycle management and portfolio optimization to improve efficiency, strengthen profitability, simplify the portfolio, and maximize value across the product lifecycle. This position also supports the commercialization and ongoing management of strategically sourced technologies external innovation partnerships.
Job description
Responsibilities Include
- Lead downstream marketing strategies, annual marketing plans, and commercial programs that drive portfolio adoption, utilization, revenue growth, and profitability.
- Own lifecycle management and portfolio optimization initiatives, including product transitions, portfolio simplification, margin improvement, and end-of-life planning.
- Assess market research, customer insights, competitive dynamics, portfolio performance, and financial results to prioritize investments and improve business performance.
- Lead commercialization and launch execution for new products, portfolio enhancements, and strategically sourced technologies developed with external manufacturing and innovation partners.
- Partner with regional and local marketing and sales teams to develop customer conversion, demand generation, pricing, and market execution strategies.
- Develop positioning, value propositions, multichannel marketing programs, sales enablement tools, communications, and commercial education that support customer acquisition, retention, and utilization.
- Collaborate across Sales, Global Strategic Marketing, Finance, Supply Chain, R&D, Quality, Regulatory, Healthcare Compliance, and external partners to ensure commercial readiness, supply continuity, and lifecycle execution.
- Manage assigned budgets and track forecasts, key performance indicators, portfolio risks, and growth opportunities, providing actionable recommendations to business leadership.
- Support customer-facing commercial activities, including customer meetings, field visits, industry events, product demonstrations, laboratory programs, and procedure or surgical evaluations, to gather insights, enable adoption, strengthen relationships, and support market development.
Requirements
- Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or a related field required
- MBA or advanced degree preferred
- Minimum 5 years of progressive experience in marketing, product management, commercialization, business development, or related field
- Experience in downstream marketing, product commercialization, lifecycle management, portfolio optimization, or capital equipment marketing
- Strong commercial, analytical, and financial acumen, including experience with business planning, forecasting, pricing, project management, budgets, and performance tracking
- Demonstrated ability to manage multiple initiatives and drive tactical execution across a matrixed organization
- Strong communication, presentation, and stakeholder-management skills, with the ability to influence without direct authority
- Medical device, orthopedic, capital equipment, or healthcare industry experience preferred
- Ability to work in operating room and cadaver lab environments and travel up to 25%, including domestic and international travel
Benefits
- Pension plan
- 401(k) savings plan
- Long-term incentive program
- Vacation
- Sick time
- Holiday pay
- Floating holidays
- Parental leave
- Bereavement leave
- Caregiver leave
- Volunteer leave
- Military spouse time-off
Company overview
Johnson & Johnson Innovative Medicine is the pharmaceutical division of Johnson & Johnson, leading the way in medical innovation with a relentless focus on bringing transformational treatments to patients worldwide. The company applies rigorous science and compassion to address the most complex diseases of our time, developing groundbreaking medicines across key therapeutic areas including oncology, immunology, neuroscience, and cardiopulmonary medicine. With deep expertise and global reach, Johnson & Johnson Innovative Medicine reimagines how devastating diseases are treated and cured, delivering hope and better care for millions of patients and their families. The organization pioneers the path from laboratory research to clinical application, championing patients every step of the way while maintaining an unwavering commitment to scientific excellence and patient-centered innovation.