Marketing Manager

The role

We are seeking an experienced Marketing Manager to support content, community, and program marketing at the Healthy Gamer Institute (HGI). In this US-based, fully-remote role, you will own key marketing and engagement work across content creation, social media, community management, email campaigns, and outreach, with a focus on growing awareness and engagement for our continuing education (CE) and certification programs.

Responsibilities

• Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials that align with best practices and industry trends.
• Plan, draft, and send email communications for new cohorts, CE programs, community newsletters, and general updates.
• Manage the strategy, scheduling, and analytics for HGI social media, posting several times a week on LinkedIn and other professional channels for aspiring and current coaches.
• Track analytics and recommend ways to grow engagement.
• Build and engage the HGI community, and pilot new ways to connect with it, including webinars, live events, or other creative initiatives.
• Lead outreach and partnerships with conferences, schools, and organizations, including speaking engagements.
• Handle intake, route inbound inquiries, and follow up as needed.
• Manage contacts in the CRM, segment audiences, and send targeted messaging.
• Research, synthesize, and translate insights into content, campaigns, and marketing strategy.
• Execute projects with strong organizational skills, keeping timelines on track and aligned with long-term marketing goals.
• Shape and improve HGI's online presence, using insights from the community to improve website content, design, and user experience.
• Identify opportunities and propose strategies to expand HGI's reach and impact, including new channels, advertising, partnerships, and speakerships.

Who You Are

• A strategic thinker who can plan long-term while executing day-to-day initiatives.
• A strong writer and communicator who can adapt tone and style across channels.
• Comfortable managing multiple projects independently.
• Confident working across both B2C (via industry partnerships) and B2B contexts.
• Social media savvy and community-minded.

Qualifications

Must have:

• 7+ years of experience in growth marketing, communications, or a similar field.
• Experience working with continuing education (CE) courses or educational platforms.
• Strong writing and editorial skills, with experience producing long-form content (blogs, white papers, thought leadership) and short-form marketing copy.
• Experience growing and engaging communities on social platforms such as LinkedIn, with comfort analyzing performance metrics and turning data into clear recommendations.
• Collaborative mindset, with experience working cross-functionally across Marketing, Healthy Gamer Institute, and external partners.

Nice to have:

• Strong interest in mental health, digital trends, and emerging technologies like AI.
• Experience with HubSpot or a similar CRM platform.
• Knowledge of SEO and AEO best practices, keyword research, and performance-driven content strategy.