Marketing Manager I/II, Consumer – Parkinson’s Disease
AbbVie
Summary
The Consumer Marketing Manager I/II partners closely with the Consumer Associate Marketing Director and cross-functional stakeholders—including Medical Affairs, Regulatory, Legal, Patient Services, Sales, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant, and impactful consumer marketing initiatives. The ideal candidate is a collaborative, execution-oriented marketer who brings strategic thinking, analytical rigor, and executional discipline, and who can work effectively in a highly matrixed, regulated environment.
Job description
Responsibilities
- Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications (e.g., website, CRM, paid media).
- Support the development and execution of consumer marketing plans aligned to brand and business objectives, ensuring consistent pull-through of brand strategy across all consumer channels and touchpoints.
- Identify innovative opportunities to differentiate the brand and enhance patient and care partner education and engagement.
- Collaborate with HCP marketing and Sales leadership so that field insights are incorporated into consumer tactics and brand strategy is communicated consistently across HCP and consumer efforts.
- Partner with Medical, Regulatory, Legal, APEX, OEC, and Patient Services to develop messaging and tactics that address patient and care partner needs.
- Set direction for and manage agency partners, including scope, day-to-day coordination and oversight, to deliver high-quality work on time and within budget.
- Partner with APEX to support market research and analytics efforts and measure effectiveness of marketing initiatives to achieve brand objectives.
- Track and manage the Consumer Marketing budget while collaborating with the team to utilize resources effectively and efficiently as well as identify any synergies.
- Partner with APEX on campaign measurement, tactic performance, competitive intelligence, consumer insights, and market trends to refine and optimize Consumer Market efficiency and effectiveness.
Qualifications
- Bachelor’s degree in marketing or a related field, or equivalent experience.
- Marketing experience with proof of building proficiency in core marketing skills such as creative development, positioning, segmentation, value proposition development, and investment optimization.
- Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
- Strong project management, analytical, and conceptual thinking skills; self-starter with attention to detail, execution, and follow-through.
- Ability to influence and lead without direct authority.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
- Capacity to respond to quick turnaround requests for information and action.
Preferred Qualifications
- 3–5 years of relevant marketing experience; pharmaceutical or CPG experience preferred.
- Prior consumer marketing or product management experience, including DTC digital media (OLV, display, paid social).
- Experience supporting an on-market brand.
- Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.
- CRM experience, including direct mail and email, and familiarity with social media platforms and their application in brand marketing.
- Experience working in a highly matrixed organization and collaborating with HCP marketing and Sales teams.
Requirements
- Bachelor’s degree in marketing or a related field, or equivalent experience
- Marketing experience with proficiency in creative development, positioning, segmentation, value proposition development, and investment optimization
- Strong communication, collaboration, and interpersonal skills
- Strong project management, analytical, and conceptual thinking skills
- Ability to influence and lead without direct authority
- Knowledge of applicable regulations and standards affecting pharmaceutical products
- Capacity to respond to quick turnaround requests for information and action
- 3–5 years of relevant marketing experience preferred
- Pharmaceutical or CPG experience preferred
- Prior consumer marketing or product management experience including DTC digital media preferred
- Experience supporting an on-market brand preferred
- Experience managing multiple external agencies preferred
- CRM experience including direct mail and email preferred
- Experience in a highly matrixed organization preferred
Benefits
- Paid time off
- Medical, Dental & Vision
- 401(k)
- Long-term incentive programs
Company overview
AbbVie is a global biopharmaceutical company that discovers, develops, and markets advanced therapies for some of the world's most complex and serious diseases. Founded in 2013 as a spin-off from Abbott Laboratories, AbbVie has established itself as a leader in immunology, oncology, neuroscience, eye care, and virology. The company's flagship product, Humira (adalimumab), was one of the world's top-selling drugs for treating autoimmune conditions like rheumatoid arthritis and Crohn's disease. AbbVie maintains a robust pipeline of innovative medicines and has expanded its portfolio through strategic acquisitions, including Allergan in 2020. With research facilities across the United States and globally, AbbVie focuses on advancing science to improve patient outcomes while maintaining strong commercial operations worldwide. The company operates with a patient-centric approach and invests significantly in research and development to address unmet medical needs across multiple therapeutic areas.