Marketing Manager (Part Time, Hybrid)
aptihealth
Summary
As Marketing Manager, you'll join our Growth Team, reporting to the Chief Operations Officer. You'll shape how aptihealth reaches the payers and health systems we partner with and the patients they serve. This is a part-time role of 20–25 hours per week, scheduled Monday–Friday between 9 a.m. and 5 p.m. It is mostly virtual, with occasional on-site work at our Clifton Park, NY office. Candidates must be based in the Albany–Clifton Park–Saratoga Springs region.
Job description
What you'll do
- Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care
- Plan and execute marketing for prospective payer and health system customers, including account-based marketing in Salesforce
- Create sales enablement content and customer presentations
- Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost
- Analyze landing-page and conversion data to improve the funnel
- Support website updates and redesigns, PR and communications
- Lead or support events, tradeshows and sponsorships (some travel)
- Coordinate internal and external resources to deliver on marketing priorities
Nice to have
- HTML, CSS or web development experience
Requirements
- Bachelor's degree in Marketing, Business Administration or a related field
- 3–5 years of experience in a marketing specialist or similar role
- Experience developing outreach campaigns that drive patient or member engagement
- Experience using marketing performance data to evaluate and improve campaigns
- Experience with marketing strategy and execution across multiple channels
- Experience with content development
- Experience with customer or B2B engagement marketing
- Experience marketing to B2B healthcare audiences, particularly payers, health plans, health systems, or similar healthcare organizations
- Strong grasp of digital and traditional marketing, including SEO, social media and market research
- Hands-on experience with marketing analytics, CRM platforms, including Salesforce preferred, web analytics, ad platforms (e.g., Google Ads), and Microsoft Office. Adobe Creative Suite is a plus
- Must be eligible to work in the United States
- Based in the Albany–Clifton Park–Saratoga Springs region
Benefits
- Medical, Dental & Vision
- Paid Time Off
- Sick Time
- Paid Company Holidays
- 401(k) Matching
- Voluntary Life Insurance
- Employee Assistance Program
- Business Expense Stipend
Company overview
aptihealth is a Boston-based behavioral health engagement company founded in 2017 that specializes in integrating physical and behavioral healthcare through a comprehensive digital platform. The company provides evidence-based tele-behavioral health services, connecting patients with licensed behavioral health specialists for 90-day and extended care therapy programs. aptihealth's proprietary 15 Life Domain Clinical Framework enables thorough assessment and personalized treatment plans for individuals aged 5 and older, addressing conditions ranging from mild symptoms to complex mental health needs. The platform serves multiple stakeholders including health plans, health systems, primary care providers, and employers, offering services such as therapy and counseling, psychiatry and medication management, and specialized care for children and adolescents. With $63.3 million in funding from investors including Vista Equity Partners, Takeda, and Claritas Capital, aptihealth has demonstrated significant clinical outcomes including 44% reduction in symptom severity, 100% reduction in hospitalizations, and 68% reduction in emergency room visits among its patient population. The company's technology-driven approach aims to reduce fragmentation in behavioral healthcare delivery while improving access, engagement, and treatment outcomes across diverse patient populations.