Marketing Manager

General Summary

The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.

Specific Duties and Responsibilities

• Manage continuing U.S. customer and field-oriented product support activities.
• Represent company at tradeshow meetings to promote products.
• Implement promotion strategies, ensuring accuracy of product communication content.
• Participate in field training on company products, and in the development of training materials.
• Identify market opportunities to maximize market penetration.
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
• Participate in development and review of product specifications.
• Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.
• Articulate and reinforce high level positioning concepts to the field organization.
• Support global marketing activities through communication and other support for regional sales and marketing team members.
• Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situations and sell basics.
• Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
• Participate in market research activities as required.
• Participate in development/review of product specifications.
• Participate on cross-functional launch team to ensure successful delivery of completed products to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols.
• Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department to follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.

Position Qualifications

Minimum education and experience:

• Bachelor's degree in business, biology, or related field with 3 + years of experience, or equivalent combination of education and experience

Additional qualifications:

• MBA a plus, but not required
• Cardiovascular device experience preferred, but not required
• Demonstrated collaboration skills in a team environment
• Strong oral, written, and interpersonal communication skills required
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously

Working Conditions

• General office environment
• Business travel from 30% - 40% (U.S. and/or international)
• Potential exposure to blood-borne pathogens
• Requires some lifting and moving of up to 25 pounds
• Must be able to move between buildings and floors.
• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.
• Must be able to read, prepare emails, and produce documents and spreadsheets.
• Must be able to move within the office and access file cabinets or supplies, as needed.
• Must be able to communicate and exchange accurate information with employees at all levels daily.