Marketing Manager, School of Medicine

Key Responsibilities

Marketing Planning and Implementation

• Help lead the development of integrated, multi-channel marketing and communications strategies that drive enrollment, reputation, revenue, and student success.
• Collaborate with School of Medicine partners and MarCom experts to align marketing efforts and strategic communications, including social media, web content, print, and internal and external messaging.
• Translate strategies into actionable marketing initiatives; develop creative briefs and project roadmaps; manage task lists and timelines to guide content, design, and channel strategy.
• Execute marketing campaigns across paid media, web, and social channels, engaging cross-functional teams of subject matter experts, writers, designers, and vendor partners as needed, to deliver campaigns from conception through execution and evaluation.
• Monitor plan execution, timelines, and budgets, proactively addressing risks or barriers to success to ensure follow through.
• Oversee performance tracking, working closely with vendor partners when applicable.
• Use performance metrics and analytics to inform data-driven recommendations and continuous improvement.
• Uphold SLU’s brand strategy, visual identity, and editorial standards across all projects.

Campus Partner Engagement

• Serve as the primary liaison for the School of Medicine, working with unit experts to regularly assess needs, gather insights, and identify priorities and objectives.
• Facilitate collaboration between campus partners and MarCom colleagues, ensuring transparency, alignment, and shared success.
• Identify and act on timely opportunities to advance University and campus-unit objectives.
• Interact with faculty, staff, and students to cultivate story ideas aligned with audience insights and strategic areas of expertise.
• Monitor relevant regional and national trends; develop a deep understanding of the health sciences sector and audiences; identify and develop newsworthy content and support the MarCom PR team on media placement opportunities and timely stories for amplification through owned channels.
• Collaborate closely with unit and admission partners throughout the prospective student journey to optimize marketing and communication channels at each phase.
• Provide strategic counsel to campus partners and University leadership, grounded in higher education marketing trends and data insights.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive experience in marketing, paid media strategy, and/or project management, ideally in an agency or in health care, medical education, higher education, or other complex organizations.
• Proven success leading integrated marketing and communications initiatives and cultivating strong relationships.
• Expertise in paid media tactics, platforms, tracking, automation, and emerging marketing technologies.
• Knowledge of channel strategy and content best practices across earned, owned and shared marketing channels.
• Exceptional interpersonal, organizational, and written/verbal communication skills.
• Ability to manage multiple priorities under tight deadlines while maintaining quality and attention to detail.

Preferred Qualifications

• Marketing or advertising agency experience.
• Experience in higher education marketing, health sciences, or health care marketing.
• Familiarity with CRM platforms, project management tools (e.g., Asana, Monday, Trello, Wrike), and analytics dashboards.
• Knowledge of enrollment marketing, reputation-building, and stakeholder engagement.