Marketing Manager STEM Revenue Optimization & Pipeline Management
CooperCompanies
Summary
The Marketing Manager, Revenue Optimization & Pipeline Management is responsible for optimizing the performance of Stem's enrollment-focused marketing investments and driving greater efficiency across the lead-to-enrollment funnel. Reporting to the Senior Manager, Stem Product Marketing, this role serves as the primary owner of marketing pipeline management, lead governance, performance analysis and revenue optimization initiatives.
Job description
Pipeline Management & Lead Governance
- Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
- Develop and maintain lead governance processes, workflows, service-level agreements and routing standards to improve lead quality and conversion outcomes.
- Monitor funnel performance across all stages of the customer journey to identify opportunities for increased efficiency and enrollment growth.
- Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression and conversion performance.
- Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
- Recommend prioritization strategies based on lead quality, conversion propensity and revenue impact.
Revenue Optimization & Marketing Investment Performance
- Monitor and evaluate the performance of enrollment-focused marketing investments across paid media, lead generation partnerships, referral programs and customer acquisition initiatives.
- Develop performance frameworks that connect marketing investments to enrollment outcomes, revenue contribution and business growth objectives.
- Analyze channel effectiveness, cost efficiency and conversion performance to maximize return on marketing investment.
- Identify opportunities to improve allocation of marketing resources based on performance data and business priorities.
- Support annual planning, forecasting and investment optimization activities.
- Provide recommendations to improve marketing efficiency, scalability and revenue impact.
Lead Generation Partner & Agency Management
- Serve as a key marketing liaison for lead generation partners and external agencies supporting enrollment acquisition efforts.
- Monitor partner performance against agreed KPIs, lead quality benchmarks and enrollment objectives.
- Coordinate regular business reviews with internal stakeholders and external vendors.
- Support optimization initiatives with external partners to improve lead volume, lead quality, cost efficiency and conversion outcomes.
- Ensure consistent reporting methodologies, performance expectations and operational alignment across all acquisition partners.
Analytics, Reporting & Business Insights
- Develop dashboards, scorecards and reporting frameworks that provide visibility into lead generation, pipeline performance, conversion rates, enrollment outcomes and ROI.
- Analyze customer acquisition data to identify trends, opportunities and operational challenges.
- Deliver actionable insights and recommendations that support executive decision-making.
- Establish and maintain KPI frameworks aligned to customer acquisition, enrollment growth, pipeline progression and revenue performance.
- Track marketing attribution and channel contribution across acquisition and enrollment activities.
- Support data integrity, reporting accuracy and measurement consistency across platforms and stakeholders.
Cross-Functional Collaboration
- Partner closely with Sales, Digital Marketing, Customer Experience, Analytics, Finance and Commercial Leadership teams to align performance objectives and business priorities.
- Coordinate efforts across internal stakeholders to improve marketing-to-sales alignment and enrollment performance.
- Facilitate communication and action planning around key pipeline trends, risks and opportunities.
- Support continuous improvement initiatives focused on customer acquisition effectiveness and operational excellence.
- Build strong partnerships across the organization to create a performance-driven, data-informed operating model.
Travel: Ability to travel up to 25% of the time.
Requirements
- Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations or related field
- 3-5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics or related functions
- Demonstrated experience managing lead funnels, conversion optimization initiatives or customer acquisition programs
- Experience developing performance reporting, KPI frameworks and executive-level business insights
- Experience managing paid media performance, lead generation programs, or agency relationships
- Experience working with customer acquisition or enrollment-focused business models
- Familiarity with marketing attribution and multi-channel performance measurement
- Experience supporting forecasting, investment planning, or ROI optimization initiatives
- Strong quantitative and analytical problem-solving skills
- Strong knowledge of the Life Sciences space, with an emphasis on Women's Health
- Strong understanding of lead management, pipeline optimization, customer acquisition and revenue performance management
- Advanced analytical skills with the ability to translate large data sets into actionable business recommendations
- Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement
- Strong project management and organizational capabilities
- Excellent communication, presentation, and stakeholder management skills
- Ability to influence cross-functional teams without direct authority
- Experience working within highly matrixed environments
- Strong business acumen with a demonstrated ability to connect marketing performance to financial outcomes
- Salesforce or similar CRM platform
- Marketing automation platforms such as Marketo, HubSpot, or Pardot
- Power BI, Tableau, Looker, or similar business intelligence tools
- Google Analytics 4 and digital attribution platforms
- Funnel analytics and pipeline management systems
- AI-enabled reporting, forecasting, and workflow automation tools
- Advanced Microsoft Excel modeling and analysis capabilities
- Microsoft Copilot and other AI-assisted productivity solutions
Benefits
- Medical coverage
- 401(k)
- Parental leave
- Fertility benefits
- Paid time off
- Vacation
- Personal days
- Sick leave
- Holidays
Company overview
CooperCompanies (Nasdaq: COO) is a leading global medical device company headquartered in San Ramon, California, with a workforce of over 15,000 employees. The company operates through two primary business units: CooperVision and CooperSurgical. CooperVision is a trusted leader in the contact lens industry, focusing on vision correction and improving daily visual experiences for millions worldwide. CooperSurgical specializes in fertility and women's healthcare, providing innovative medical devices and solutions that support reproductive health and family planning. With products sold in over 130 countries, CooperCompanies positively impacts more than fifty million lives annually. The company generates approximately $4.1 billion in annual revenue and maintains a strong global presence, leveraging its expertise in medical device manufacturing to address critical healthcare needs in both vision care and women's health sectors. CooperCompanies is publicly traded and continues to expand its market leadership through strategic acquisitions, product innovation, and operational excellence.