Marketing Manager, Strategic Innovation
BD
Summary
BD Parata's Global Platform Team is seeking a Marketing Manager, Strategic Innovation, to lead front-end innovation initiatives within the rapidly growing Vial and Central Solutions business. Reporting directly to the Associate Director, Upstream Marketing, this individual will be responsible for front-end innovation strategy and voice-of-customer (VOC) activities for the growing Vial Automation portfolio.
Job description
About the role
BD Parata's Global Platform Team is seeking a Marketing Manager, Strategic Innovation, to lead front-end innovation initiatives within the rapidly growing Vial and Central Solutions business. Reporting directly to the Associate Director, Upstream Marketing, this individual will be responsible for front-end innovation strategy and voice-of-customer (VOC) activities for the growing Vial Automation portfolio.
Key Responsibilities
- Lead front-end innovation initiatives for the Vial portfolio, including execution of GPDS phase-gate commercial deliverables and application of the BD Innovation Playbook to advance opportunities from early concept through development.
- Identify and evaluate future growth opportunities through market research, voice-of-customer (VOC), competitive intelligence, technology assessments, and analysis of emerging pharmacy workflow, automation, and market trends.
- Lead customer discovery and market insights activities to uncover unmet needs, workflow challenges, and opportunities to improve pharmacy operations and outcomes, translating insights into actionable product and solution requirements.
- Define and develop future solution concepts and business opportunities by creating target product profiles, value propositions, product requirements, business cases, and commercialization strategies that establish customer value, market potential, and financial attractiveness.
- Build and manage a prioritized innovation pipeline for the Vial portfolio, assessing opportunities based on customer value, market attractiveness, strategic alignment, technical feasibility, financial impact, and overall business potential; recommend opportunities for investment and funding.
- Assess emerging technologies and strategic growth opportunities, including advancements in automation, artificial intelligence, data and analytics, partnerships, and other collaboration models that could expand or strengthen the Vial portfolio.
- Partner cross-functionally and globally with R&D, regional and global Commercial teams, Regulatory, Medical Affairs, Finance, and other stakeholders to advance prioritized innovation programs, incorporate local market dynamics, and ensure commercial, organizational, product, and customer readiness.
- Develop clear strategic recommendations and communicate innovation progress to leadership, including business cases, project and pipeline updates, investment recommendations, key risks, and proposed paths forward, with a strong focus on customer impact, product quality, revenue growth, profitability, and execution timing.
Required Qualifications
- Bachelor's degree with 4+ years of relevant experience in Marketing, Product Management, R&D, or Business Development OR MBA/Master's degree with 2+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
- Strong strategic thinking, analytical, and problem-solving skills, with the ability to synthesize customer, market, technical, and financial insights into actionable recommendations.
- Demonstrated ability to exercise sound, independent judgment, establish priorities, anticipate project risks, and develop strategies to mitigate potential delays or barriers.
- Strong organizational and project management skills, with the ability to manage multiple initiatives and cross-functional stakeholders in a fast-paced, results-oriented environment.
- Excellent written, verbal, and presentation skills, with the ability to clearly communicate complex concepts, business opportunities, and recommendations to diverse audiences, including senior leadership.
- Proven ability to work independently while effectively collaborating across functions, regions, and levels of the organization to drive initiatives forward.
- Demonstrated integrity, accountability, and alignment with BD values.
- Ability to travel up to 25%, with flexibility to collaborate across global time zones
Preferred Qualifications
- Medical device, healthcare, pharmacy automation, or other regulated industry experience
- Experience working across global time zones
Requirements
- Bachelor's degree with 4+ years of relevant experience in Marketing, Product Management, R&D, or Business Development OR MBA/Master's degree with 2+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
- Strong strategic thinking, analytical, and problem-solving skills
- Ability to synthesize customer, market, technical, and financial insights into actionable recommendations
- Demonstrated ability to exercise sound, independent judgment and establish priorities
- Ability to anticipate project risks and develop mitigation strategies
- Strong organizational and project management skills
- Ability to manage multiple initiatives and cross-functional stakeholders
- Excellent written, verbal, and presentation skills
- Ability to communicate complex concepts to diverse audiences including senior leadership
- Proven ability to work independently while collaborating across functions, regions, and levels
- Demonstrated integrity, accountability, and alignment with BD values
- Ability to travel up to 25%
- Flexibility to collaborate across global time zones
Company overview
BD (Becton, Dickinson and Company) is one of the world's largest global medical technology companies, founded in 1897 and headquartered in Franklin Lakes, New Jersey. As a Fortune 500 company, BD specializes in developing, manufacturing, and selling medical devices, instrument systems, and reagents across three primary segments: BD Medical, BD Life Sciences, and BD Interventional. The company's extensive product portfolio includes medical equipment such as syringes, needles, infusion systems, diagnostic instruments, flow cytometers, and surgical devices. With over 70,000 employees worldwide and operations in virtually every country, BD focuses on advancing healthcare through innovations in medical discovery, diagnostics, and care delivery. The company has a rich history of pioneering medical technologies, including the first insulin injection device, the Vacutainer blood collection system, and numerous safety-engineered medical devices. BD's mission centers on improving clinical therapy for patients and enhancing clinical processes for healthcare providers while addressing global health challenges through strategic partnerships and continuous innovation.