Marketing Manager, Strategic Innovation
Becton Dickinson
Summary
BD Parata's Global Platform Team is seeking a Marketing Manager, Strategic Innovation, to lead front-end innovation initiatives within the rapidly growing Vial and Central Solutions business. Reporting directly to the Associate Director, Upstream Marketing, this individual will be responsible for front-end innovation strategy and voice-of-customer (VOC) activities for the growing Vial Automation portfolio.
Job description
About the role
BD Parata's Global Platform Team is seeking a Marketing Manager, Strategic Innovation, to lead front-end innovation initiatives within the rapidly growing Vial and Central Solutions business. Reporting directly to the Associate Director, Upstream Marketing, this individual will be responsible for front-end innovation strategy and voice-of-customer (VOC) activities for the growing Vial Automation portfolio.
Key Responsibilities
- Lead front-end innovation initiatives for the Vial portfolio, including execution of GPDS phase-gate commercial deliverables and application of the BD Innovation Playbook to advance opportunities from early concept through development.
- Identify and evaluate future growth opportunities through market research, voice-of-customer (VOC), competitive intelligence, technology assessments, and analysis of emerging pharmacy workflow, automation, and market trends.
- Lead customer discovery and market insights activities to uncover unmet needs, workflow challenges, and opportunities to improve pharmacy operations and outcomes, translating insights into actionable product and solution requirements.
- Define and develop future solution concepts and business opportunities by creating target product profiles, value propositions, product requirements, business cases, and commercialization strategies that establish customer value, market potential, and financial attractiveness.
- Build and manage a prioritized innovation pipeline for the Vial portfolio, assessing opportunities based on customer value, market attractiveness, strategic alignment, technical feasibility, financial impact, and overall business potential; recommend opportunities for investment and funding.
- Assess emerging technologies and strategic growth opportunities, including advancements in automation, artificial intelligence, data and analytics, partnerships, and other collaboration models that could expand or strengthen the Vial portfolio.
- Partner cross-functionally and globally with R&D, regional and global Commercial teams, Regulatory, Medical Affairs, Finance, and other stakeholders to advance prioritized innovation programs, incorporate local market dynamics, and ensure commercial, organizational, product, and customer readiness.
- Develop clear strategic recommendations and communicate innovation progress to leadership, including business cases, project and pipeline updates, investment recommendations, key risks, and proposed paths forward, with a strong focus on customer impact, product quality, revenue growth, profitability, and execution timing.
Required Qualifications
- Bachelor's degree with 4+ years of relevant experience in Marketing, Product Management, R&D, or Business Development OR MBA/Master's degree with 2+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
- Strong strategic thinking, analytical, and problem-solving skills, with the ability to synthesize customer, market, technical, and financial insights into actionable recommendations.
- Demonstrated ability to exercise sound, independent judgment, establish priorities, anticipate project risks, and develop strategies to mitigate potential delays or barriers.
- Strong organizational and project management skills, with the ability to manage multiple initiatives and cross-functional stakeholders in a fast-paced, results-oriented environment.
- Excellent written, verbal, and presentation skills, with the ability to clearly communicate complex concepts, business opportunities, and recommendations to diverse audiences, including senior leadership.
- Proven ability to work independently while effectively collaborating across functions, regions, and levels of the organization to drive initiatives forward.
- Demonstrated integrity, accountability, and alignment with BD values.
- Ability to travel up to 15%, with flexibility to collaborate across global time zones
Preferred Qualifications
- Medical device, healthcare, pharmacy automation, or other regulated industry experience
- Experience working across global time zones
Requirements
- Bachelor's degree with 4+ years of relevant experience in Marketing, Product Management, R&D, or Business Development OR MBA/Master's degree with 2+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
- Strong strategic thinking, analytical, and problem-solving skills
- Ability to synthesize customer, market, technical, and financial insights into actionable recommendations
- Demonstrated ability to exercise sound, independent judgment and establish priorities
- Ability to anticipate project risks and develop mitigation strategies
- Strong organizational and project management skills
- Ability to manage multiple initiatives and cross-functional stakeholders
- Excellent written, verbal, and presentation skills
- Ability to communicate complex concepts to senior leadership
- Proven ability to work independently while collaborating across functions
- Demonstrated integrity, accountability, and alignment with BD values
- Ability to travel up to 15%
- Flexibility to collaborate across global time zones
Benefits
- 4 days in-office per week
- COVID-19 vaccination requirement
Company overview
Becton, Dickinson and Company (BD) is a leading American multinational medical technology company founded in 1897 and headquartered in Franklin Lakes, New Jersey. As one of the largest global medical technology companies, BD specializes in manufacturing and selling medical devices, instrument systems, and reagents while also providing consulting and analytics services. The company operates through three main segments: BD Medical (focusing on medication delivery and management), BD Life Sciences (specializing in diagnostics and biosciences), and BD Interventional (concentrating on surgical and critical care interventions). With over 72,000 employees worldwide, BD has established a significant presence in virtually every country and serves healthcare providers, hospitals, clinics, pharmaceutical companies, and research institutions. The company is publicly traded on the New York Stock Exchange (NYSE: BDX) and is a component of the S&P 500 index. BD has a long history of innovation, including developing the first insulin injection device in 1924, the first sterile disposable medical device in 1952, and pioneering safety-engineered syringes. The company continues to advance healthcare through its commitment to improving medical discovery, diagnostics, and care delivery while addressing global health challenges.