Marketing Operations Manager

The Marketing Operations Manager Opportunity

Our mission is to transform compliance from pain to purpose. For a dental practice, much of that pain comes from carrying compliance alone: remembering when to test, keeping up with what's required, reordering before supplies run out. Today, when a practice enters our system, we are silent. This role ends the silence.

You'll build the system that owns the customer lifecycle from first marketing touch through reorder. That means the right education at the right moment, the reorder prompt before the shelf is empty, and the reminder before testing lapses. You'll also build the measurement that tells us honestly whether it's working.

This is a build role, and there's no playbook to inherit. HubSpot is our system of record, and you'll own it: lifecycle stage definitions, campaign architecture, journey tracking from first touch through expansion, and the source attribution that makes all of it answerable.

Success Outcomes

• Create a measurable pipeline so we can point to the specific activities that create value within 6 months.
• Create an inbound motion that produces qualified demand we didn't have to purchase within 12 months.
• Build a system that takes existing customers and convert them into new revenue opportunities from digital product, dormant accounts, customer expansion, and cross-marketing within 12 months.
• Produce quarterly reporting and documentation on which strategies and campaigns were successful and where we need to pivot within 9 months.
• Develop a self operating system and pipeline generation engines that allow the team to scale within 12 months.

Core Responsibilities

• Own HubSpot as the system of record: define lifecycle stages, build journey tracking from first touch through expansion, and set the campaign architecture.
• Build campaigns end to end, including workflows, landing page and form specs, sequences, event and webinar flows, and handoff to sales.
• Instrument at build time: UTMs, conversion events, and source attribution go in when the campaign is built.
• Build the inbound motion: design the funnel, define the conversion path for each content type, route it across channels, and test where to invest next.
• Own lifecycle and expansion: nurture and interest-based routing, cross-product marketing, converting proprietary platform users who don't buy, and activating dormant locations inside signed DSO agreements.
• Seed the sales pipeline systems: target lists, enrichment, outbound sequences, and lead scoring.
• Run experiments and report honestly on a fixed cadence, documenting what works and killing what isn't working.

Work Location

This is a hybrid role — 3 days a week in our Centennial office, the rest from wherever you work best. During onboarding we require any new team member to be fully onsite, then you'll move to a hybrid rhythm: remote Mondays and Fridays, in-office Tuesday through Thursday.