Marketing Operations Specialist
BD
Summary
The Marketing Operations Specialist role will support the successful transition of product branding, marketing content, and commercial assets as part of a multi-year business transformation initiative. This role will work cross-functionally across the organization to review, track, and coordinate updates to product labels, packaging, and marketing collateral. The ideal candidate combines strong attention to detail, an interest in marketing and branding, familiarity with flow cytometry reagent product portfolios, and the ability to work effectively with diverse stakeholders to manage competing priorities. This is an excellent opportunity for someone looking to build a career in Marketing, Operations, or Program Management.
Job description
About the role
The Marketing Operations Specialist role will support the successful transition of product branding, marketing content, and commercial assets as part of a multi-year business transformation initiative. This role will work cross-functionally across the organization to review, track, and coordinate updates to product labels, packaging, and marketing collateral. The ideal candidate combines strong attention to detail, an interest in marketing and branding, familiarity with flow cytometry reagent product portfolios, and the ability to work effectively with diverse stakeholders to manage competing priorities. This is an excellent opportunity for someone looking to build a career in Marketing, Operations, or Program Management.
Key Responsibilities
Product Label & Packaging Review
- Review product labels and packaging components against established branding, naming convention, and transition guidelines.
- Identify discrepancies, incomplete information, or inconsistencies requiring further review.
- Document findings and maintain review records and tracking tools.
- Collaborate through a cross-functional core team to ensure reviews are completed according to established processes.
Marketing Collateral Review
- Review brochures, flyers, presentations, datasheets, catalogs, and other customer-facing materials for brand compliance.
- Collaborate with product management and marketing to identify assets that require updates, retirement, or replacement.
- Track review status and support prioritization of content updates.
Project Coordination & Reporting
- Maintain project trackers and review dashboards to ensure full list of collateral has been reviewed.
- Monitor progress across multiple workstreams and provide status updates.
- Coordinate with stakeholders to gather information, resolve issues, and escalate exceptions.
- Prepare presentations, reports, and/or summaries for project leadership and cross-functional teams, as needed.
Requirements
- Bachelor's degree in Marketing, Life Sciences, Business, Communications, or related field
- At least 2 years of relevant experience in marketing, marketing operations, product support, project coordination, commercial operations, and/or related functions
- Understanding of scientific product information and technical terminology
- Experience working effectively within global matrixed environments
- Strong Microsoft Excel skills
- Experience using SharePoint and Microsoft Office tools
- Experience maintaining trackers, reports, and project documentation
- Familiarity with flow cytometry reagents, products, or related life-science portfolios in a regulated environment
- Familiarity with Power BI or data visualization tools
- Familiarity with Adobe Acrobat or content review tools
Benefits
- Medical, Dental & Vision
- Health Savings Account
- Flexible Spending Account
- Life & Disability Insurance
- Wellness Resources
- Mental Health Support
- 401(k)
- Deferred Compensation
- Financial Counseling
- DailyPay
- Educational Assistance
- Paid Time Off
- Company Holidays
- Parental Leave
- Adoption Assistance
- Backup Care
- Caregiving Support
- Employee Assistance Programs
- Commuter Benefits
- Pet Insurance
- Legal Services
- Associate Discount Programs
Company overview
BD (Becton, Dickinson and Company) is one of the world's largest global medical technology companies, founded in 1897 and headquartered in Franklin Lakes, New Jersey. As a Fortune 500 company, BD specializes in developing, manufacturing, and selling medical devices, instrument systems, and reagents across three primary segments: BD Medical, BD Life Sciences, and BD Interventional. The company's extensive product portfolio includes medical equipment such as syringes, needles, infusion systems, diagnostic instruments, flow cytometers, and surgical devices. With over 70,000 employees worldwide and operations in virtually every country, BD focuses on advancing healthcare through innovations in medical discovery, diagnostics, and care delivery. The company has a rich history of pioneering medical technologies, including the first insulin injection device, the Vacutainer blood collection system, and numerous safety-engineered medical devices. BD's mission centers on improving clinical therapy for patients and enhancing clinical processes for healthcare providers while addressing global health challenges through strategic partnerships and continuous innovation.