Marketing Performance Analyst
Amplifon
Summary
Miracle-Ear, an Amplifon brand, is seeking a Marketing Performance Analyst who is ready to join an organization that combines passion and performance to shape a better world. In this role, you will analyze CRM marketing campaigns, customer behavior, and call center performance to uncover insights that inform business decisions. Reporting to the Marketing Performance & Reporting Manager, you will also help develop dashboards, performance measures, and repeatable analytical tools as our capabilities continue to evolve.
Job description
Key Responsibilities
Marketing & Customer Performance Analysis
- Analyze CRM campaigns, customer segments, conversion trends, and call center performance to identify patterns, evaluate business impact, and recommend improvements.
- Investigate business questions and marketing initiatives, turning data into clear insights that help stakeholders understand performance.
Reporting, Data & Analytical Tools
- Develop and refine dashboards, key performance indicators (KPIs), and repeatable reporting solutions using Excel and analytical or visualization tools.
- Explore and combine data from multiple sources, validate results, troubleshoot discrepancies, and collaborate with technical teams on improvements.
Business Partnership & Continuous Improvement
- Partner with CRM and Marketing colleagues to understand analytical needs, support project-based initiatives, and communicate findings clearly.
- Experiment with new approaches, improve existing processes, and help standardize how marketing performance is measured over time.
Must-Have Qualifications
- Bachelor's degree in Business, Marketing, Economics, Statistics, Finance, Computer Science, MIS, or a related field.
- Demonstrated experience analyzing or interpreting data through employment, internships, academic coursework, or independent projects.
- Strong Microsoft Excel skills and familiarity with data analysis or visualization tools, such as Power BI, Tableau, or a comparable platform.
- Strong analytical reasoning, attention to detail, communication skills, and interest in learning technical or coding-oriented approaches to solving problems.
Preferred Qualifications
- Experience with SQL or another querying or programming language; exposure to coding-related coursework or projects.
- Familiarity with Power BI, DAX, Google BigQuery, Google Cloud Platform, Python, or comparable analytics technologies.
- Exposure to CRM, customer insights, retail or marketing analytics, or developing dashboards and repeatable KPI/reporting processes.
Requirements
- Bachelor's degree in Business, Marketing, Economics, Statistics, Finance, Computer Science, MIS, or a related field
- Demonstrated experience analyzing or interpreting data through employment, internships, academic coursework, or independent projects
- Strong Microsoft Excel skills
- Familiarity with data analysis or visualization tools such as Power BI, Tableau, or comparable platform
- Strong analytical reasoning
- Attention to detail
- Communication skills
- Interest in learning technical or coding-oriented approaches to solving problems
- Experience with SQL or another querying or programming language (preferred)
- Familiarity with Power BI, DAX, Google BigQuery, Google Cloud Platform, Python, or comparable analytics technologies (preferred)
- Exposure to CRM, customer insights, retail or marketing analytics, or developing dashboards and repeatable KPI/reporting processes (preferred)
Benefits
- Medical, Dental & Vision
- 401(k) Matching
- Family Hearing Aid Benefits
- Tuition Reimbursement
- Paid Time Off
- Paid Holidays
- Volunteer Time Off
- Parental Leave
- Wellness Hub
- Employee Assistance Program
- Ampli-Academy
- LinkedIn Learning
- Coursera
Company overview
Amplifon is a global leader in hearing care services and hearing aid retail, operating as the world's largest hearing care retailer. Founded in 1950 and headquartered in Milan, Italy, the company has established a significant international presence across more than 25 countries worldwide. Amplifon specializes in providing comprehensive hearing healthcare solutions through a network of physical retail stores, clinics, and online platforms. The company offers a wide range of hearing aid products from major manufacturers, along with professional hearing assessments, fitting services, and ongoing aftercare support. Amplifon's business model focuses on delivering personalized hearing solutions through trained audiologists and hearing care professionals, serving millions of customers globally. The company has grown through strategic acquisitions and organic expansion, maintaining a strong market position in Europe, North America, and Asia-Pacific regions. Amplifon emphasizes innovation in hearing technology and digital solutions while maintaining a customer-centric approach to hearing healthcare delivery.