Marketing Senior Manager, HCP Execution
Sumitomo Pharma America, Inc.
Summary
The Marketing Senior Manager, HCP Execution is responsible for leading the translation of ORGOVYX HCP marketing strategy into integrated, high-impact field execution that strengthens adoption, customer engagement, and brand performance. Serving as a senior execution lead for field-facing marketing initiatives, this role provides strategic and operational leadership across HCP tactics, promotional resources, field communications, and office-based adoption programs for key customer segments including Urologists, Medical Oncologists, Radiation Oncologists, APPs, and Pharmacists.
Job description
Essential Functions
- Lead development of the field execution strategy for HCP marketing initiatives, ensuring strong alignment with brand priorities, customer needs, and business objectives.
- Own pull-through planning and implementation that translates marketing strategies into actionable, measurable, and scalable field programs.
- Establish and continuously improve best practices, processes, and governance for field-facing marketing execution.
- Assess field-facing tactic performance, synthesize feedback, and recommend strategic optimization opportunities to improve impact.
- Lead strategic planning, deployment, and lifecycle management of field-facing promotional resources, ensuring resources are prioritized, actionable, and aligned to brand objectives.
- Oversee Field Direction Memos (FDMs), including prioritization, content coordination, stakeholder alignment, and deployment excellence.
- Drive coordinated field communications across Brand Marketing and Market Access Marketing to improve clarity, consistency, and field usability while reducing communication burden.
- Ensure field resources remain current, compliant, strategically aligned, and supported by clear guidance for effective execution.
- Lead implementation of HCP derivative content and pull-through adaptations that support customer engagement, message consistency, and field effectiveness.
- Lead planning, execution, and optimization for starters, vouchers, and related office-based adoption resources.
- Identify and advance opportunities to improve HCP trial, adoption, and office workflow integration through targeted pull-through programs.
- Partner with field leadership, market access, and operations teams to maximize utilization, operational feasibility, and business impact of office-based support programs.
- Lead strategy-aligned execution of Rep-Triggered Emails (RTEs) and other field-activated customer engagement tactics.
- Partner with Omnichannel Marketing to connect field execution with digital customer experiences and identify opportunities to improve coordinated engagement.
- Serve as the senior coordination lead for execution of field-facing HCP initiatives, ensuring alignment across strategy, timing, stakeholders, and field needs.
- Lead cross-functional planning among Marketing, Sales, Training, Operations, Market Access, Legal, Regulatory, Medical Affairs, and agency partners to ensure efficient, compliant, and aligned execution.
- Develop, steward, and communicate integrated deployment calendars, execution roadmaps, and decision-making milestones.
- Drive executional excellence across customer-facing programs by maintaining clear timelines, deployment plans, stakeholder accountability, and feedback loops.
- Define and track KPIs for field-facing programs and pull-through initiatives in partnership with analytics, sales, and marketing stakeholders.
- Analyze program performance, field feedback, and customer engagement indicators to identify opportunities for strategic refinement.
- Recommend enhancements that increase effectiveness, efficiency, field adoption, and customer engagement.
- Provide leadership-ready performance updates, insights, and recommendations in partnership with the HCP Marketing Lead.
Knowledge, Skills and Abilities
- Experience leading field force execution, customer engagement programs, and pull-through initiatives in a matrixed environment.
- Strong cross-functional leadership, communication, stakeholder management, and project management skills.
- Demonstrated ability to lead complex initiatives across multiple stakeholders, influence without authority, and drive decisions through ambiguity.
- Experience partnering with sales teams, market access teams, agencies, and promotional review committees to deliver compliant, customer-facing resources.
- Strong understanding of omnichannel marketing principles, field deployment processes, performance tracking, and operational governance.
Education & Experience Requirements
- Bachelor’s degree in a related field required.
- Minimum 6 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree.
- Must have experience in healthcare marketing, sales, sales operations, or field enablement, with demonstrated ownership of complex cross-functional initiatives.
- Preference towards candidates with experience developing or optimizing HCP marketing pull-through, field force enablement, and office-based adoption programs.
- Oncology and/or specialty pharmaceutical marketing experience preferred.
Requirements
- Bachelor’s degree in a related field required.
- Minimum 6 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree.
- Must have experience in healthcare marketing, sales, sales operations, or field enablement, with demonstrated ownership of complex cross-functional initiatives.
- Experience leading field force execution, customer engagement programs, and pull-through initiatives in a matrixed environment.
- Strong cross-functional leadership, communication, stakeholder management, and project management skills.
- Demonstrated ability to lead complex initiatives across multiple stakeholders, influence without authority, and drive decisions through ambiguity.
- Experience partnering with sales teams, market access teams, agencies, and promotional review committees to deliver compliant, customer-facing resources.
- Strong understanding of omnichannel marketing principles, field deployment processes, performance tracking, and operational governance.
- Preference towards candidates with experience developing or optimizing HCP marketing pull-through, field force enablement, and office-based adoption programs.
- Oncology and/or specialty pharmaceutical marketing experience preferred.
Benefits
- 401(k) plan
- Medical, dental, vision insurance
- Life and disability insurance
- Flexible paid time off
- 11 paid holidays
- December shut-down period
- 80 hours paid sick time
- Merit-based salary increases
- Short incentive plan
Company overview
Sumitomo Pharma America, Inc. (SMPA) is a science-based, technology-driven biopharmaceutical company focused on delivering therapeutic and scientific breakthroughs in areas of critical patient need. Formed in July 2023 through the consolidation of Sumitomo Pharma's U.S. affiliate companies, SMPA represents the integrated North American operations of the Japanese pharmaceutical giant. The company operates across multiple therapeutic areas including oncology, urology, women's health, rare disease, cell and gene therapies, and central nervous system disorders. With a diverse portfolio that includes six marketed products and a robust pipeline of early- to late-stage assets, SMPA leverages proprietary advanced analytics and computational technology platforms to accelerate drug discovery and development. Headquartered in Marlborough, Massachusetts, the company employs approximately 2,200 people and maintains a strong focus on maximizing the value of key products like ORGOVYX®, MYFEMBREE®, and GEMTESA® while advancing innovative treatments for unmet medical needs.