Marketing Senior Manager, UPLIZNA gMG Medical Marketing - Remote

Key Responsibilities

• Set and evolve the U.S. Neurology OL engagement and P2P strategy across gMG and NMOSD, aligning marketing-led HCP education and engagement with franchise priorities, customer needs, scientific developments, competitive dynamics, and lifecycle objectives.
• Own OL mapping, segmentation, and engagement planning for established and emerging OLs, in partnership with Medical Affairs, Field Medical, TLLs, and HCP Marketing.
• Establish clear engagement objectives, audience segmentation, deployment plans, and success measures for the portfolio.
• Lead annual and in-year P2P and OL engagement planning, including program volume, geographic deployment, investment allocation, and contingency planning across both indications.
• Own the strategy, design, and execution of the UPLIZNA Speaker Bureau, including bureau composition, speaker segmentation, recruitment, onboarding, contracting coordination, activation, and ongoing optimization.
• Own the end-to-end design and execution of marketing-led HCP education and P2P programs, including speaker programs, Peer Discussion Groups, ITUs, and other approved customer education opportunities.
• Lead speaker training and development strategy, including curriculum design, content readiness, faculty preparation, and ongoing capability building for new and tenured speakers.
• Partner with Sales Training and field leadership to strengthen field readiness, appropriate program pull-through, and a consistent customer experience.
• Own all marketing-led OL-facing engagement at congresses, including ITUs, symposia, product theaters, speaker and faculty activity, and other approved OL-present programs.
• Set the strategy, objectives, and engagement plans for the OL-facing congress workstream; lead and direct the team members responsible for detailed planning and on-site pull-through.
• Partner with the TLL team to identify and coordinate priority OL engagements for the Neuro Medical Marketing Lead, other leaders, and cross-functional partners before and during congresses.
• Partner with the Insights & Congress Strategy lead to integrate OL engagement plans into sponsorship choices, the broader congress activation strategy, and post-congress learning.
• Partner with Professional Marketing to align OL-facing programs with its booth-related and sales-driven assets.
• Own development and lifecycle management of P2P materials, including speaker decks, disease-state resources, case-based materials, and program tools; oversee agency development, MAC review, approval, rollout, and updates.
• Ensure P2P content and speaker training clearly communicate the scientific and clinical rationale for UPLIZNA while meeting the distinct needs of gMG and NMOSD customers.
• Manage P2P and OL engagement budgets, agencies, and external vendors with strong financial stewardship, rigorous prioritization, and accountability for timely, high-quality delivery.
• Ensure high-quality execution across the portfolio by setting clear operating models, timelines, decision rights, and standards for program planning, vendor management, compliance, and follow-up.
• Define and monitor meaningful measures of P2P, Speaker Bureau, and OL engagement performance, including program quality, reach, utilization, speaker effectiveness, audience feedback, and strategic impact.
• Translate field feedback, customer insights, program data, competitive intelligence, and external engagement learnings into clear recommendations to improve OL engagement strategy, P2P content, and execution.
• Contribute to annual brand planning, long-range planning, quarterly priorities, and tactical plans by bringing forward customer, scientific, and performance implications.
• Represent OL Engagement and P2P Medical Marketing in key franchise forums and communicate performance, emerging risks, opportunities, and recommendations to senior leadership.
• Directly lead, coach, and develop team members responsible for P2P execution and related Medical Marketing workstreams; establish clear priorities, decision rights, accountability, and development plans.
• Create an operating model that balances strategic leadership with disciplined execution, enabling the team to manage complex workstreams while maintaining a strong customer and business focus.
• Foster a culture of scientific curiosity, customer centricity, ownership, collaboration, innovation, and high standards of execution.
• Live and role model Amgen Values across the UPLIZNA brand team and cross-functional partners.

Preferred Qualifications

• MBA or other advanced degree preferred.
• Demonstrated direct people-management experience, including coaching and developing talent, setting priorities, and leading through change.
• Strong Medical Marketing, OL engagement, and P2P expertise, including OL mapping and engagement planning, Speaker Bureau operations, speaker training, marketing-led HCP education, promotional content development, and multichannel education.
• Experience leading P2P and marketing-led OL/HCP engagements end-to-end, including congress-based programs, speaker strategy, faculty management, program design, agency/vendor management, budget oversight, performance optimization, and MAC review through systems such as Veeva PromoMats.
• Neurology experience preferred; rare disease and launch or in-line brand experience preferred.
• Strong strategic thinking, operational rigor, project management, and communication skills, with the ability to lead through influence and deliver across complex, cross-functional workstreams.