Marketing Specialist
Azenta Life Sciences
Summary
The Marketing Specialist is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry, in a marketing role. You enjoy, and have had prior experience, partnering with product managers to develop marketing materials that resonate with target audiences and reflect the company brand.
Job description
What you'll do:
- Work closely with product managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
- Recommend and assist with creative development related to campaigns. This includes content development and editing, and creating graphics as needed.
- Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
- Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
- Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.
What you'll bring:
- Bachelor's degree in business, Marketing, Communications, or related field
- 2-4 years' experience in a marketing specialist-like role, preferably in Life Sciences or other B2B industry
- Solid writing and project management skills are essential
- Knowledge of marketing automation (e.g. Hubspot, Marketo, Eloqua, etc.) preferred. Prior experience with Canva and/or Hubspot to develop initial designs of campaign elements preferred.
- Strong attention to details and analytical skills
- A proven track record of completing projects on-time with high-level accuracy
- Strong communication and interpersonal skills
- 5%-10% travel
Requirements
- Bachelor's degree in business, Marketing, Communications, or related field
- 2-4 years' experience in a marketing specialist-like role, preferably in Life Sciences or other B2B industry
- Solid writing and project management skills are essential
- Knowledge of marketing automation (e.g. Hubspot, Marketo, Eloqua, etc.) preferred
- Prior experience with Canva and/or Hubspot to develop initial designs of campaign elements preferred
- Strong attention to details and analytical skills
- A proven track record of completing projects on-time with high-level accuracy
- Strong communication and interpersonal skills
- 5%-10% travel
Company overview
Azenta Life Sciences is a leading global provider of comprehensive life sciences solutions dedicated to enabling impactful breakthroughs and therapies to reach the market faster. Headquartered in Burlington, Massachusetts, the company operates worldwide with approximately 3,000 employees across North America, Europe, and Asia. Azenta offers an integrated suite of sample exploration and management solutions that accelerate discovery, development, and delivery processes for pharmaceutical, biotechnology, academic, and healthcare institutions. Their core capabilities span genomics services through GENEWIZ, cryogenic storage systems, laboratory automation, and informatics solutions. The company provides reliable cold-chain sample management, automated storage systems, consumables, instruments, and laboratory information management systems (LIMS) to support drug development, clinical research, and advanced cell therapies. Azenta's mission focuses on helping life sciences organizations operate with greater speed and precision while maintaining sample integrity throughout the research continuum.