Marketing Specialist, Franchise Marketing
Amplifon
Summary
Support the Miracle-Ear Franchise Marketing team by managing and optimizing local marketing programs that drive customer acquisition, franchise engagement, and business growth. Partner with franchisees, field teams, channel managers, and external vendors to execute marketing initiatives, develop supporting assets, evaluate program performance, and identify opportunities for continuous improvement.
Job description
Key Responsibilities
Franchise Marketing Program Management & Execution
- Manage and support local marketing programs, including campaign execution, stakeholder communications, reporting, and performance tracking.
- Coordinate program deployment and identify opportunities to improve marketing effectiveness and business results.
Franchise Partner Engagement & Support
- Partner with franchisees, field teams, channel managers and vendors to support program adoption and execution.
- Serve as a trusted resource by resolving issues, gathering feedback, and implementing program enhancements.
Marketing Operations, Content & Analytics
- Coordinate marketing assets and collateral to support promotions, product launches, and local marketing initiatives.
- Analyze program performance, develop reports and presentations, and provide insights that support business decisions.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2-5 years of experience in Marketing, Brand Communications, or a related field
- Demonstrated experience managing multiple projects and competing priorities in a fast-paced environment
- Strong communication, project management, organization, and stakeholder management skills
- Ability to effectively write light copy for direct mail, website content, press releases, and other initiatives
- Experience analyzing marketing performance and using data to support recommendations and decision-making
- Proficiency with Microsoft Office Suite: Excel, PowerPoint, Word, Outlook, Teams, CoPilot
- Experience utilizing marketing reporting and data analysis tools such as Power BI
- Experience supporting franchise, retail, dealer, or multi-location marketing programs
- Experience working with marketing agencies, vendors, or marketing service providers
- Experience supporting multi-channel marketing campaigns and creating marketing collateral
- Familiarity with marketing analytics, CRM/customer engagement platforms, and digital marketing tools
- Strong collaboration skills with the ability to build relationships across diverse stakeholder groups
Benefits
- Medical, Dental & Vision
- 401(k) Matching
- Family hearing aid benefits
- Tuition reimbursement
- Generous vacation
- Safe and sick leave
- Paid holidays
- Paid volunteer time off
- Parental leave
- Bereavement
- Wellness Hub
- Employee Assistance Program
- Ampli-Academy
- LinkedIn Learning
- Coursera
- Commuter support
Company overview
Amplifon is a global leader in hearing care services and hearing aid retail, operating as the world's largest hearing care retailer. Founded in 1950 and headquartered in Milan, Italy, the company has established a significant international presence across more than 25 countries worldwide. Amplifon specializes in providing comprehensive hearing healthcare solutions through a network of physical retail stores, clinics, and online platforms. The company offers a wide range of hearing aid products from major manufacturers, along with professional hearing assessments, fitting services, and ongoing aftercare support. Amplifon's business model focuses on delivering personalized hearing solutions through trained audiologists and hearing care professionals, serving millions of customers globally. The company has grown through strategic acquisitions and organic expansion, maintaining a strong market position in Europe, North America, and Asia-Pacific regions. Amplifon emphasizes innovation in hearing technology and digital solutions while maintaining a customer-centric approach to hearing healthcare delivery.