Marketing Specialist

About the Role

We are seeking a proactive, organized, and result-oriented Marketing Specialist to support and execute our field marketing and offline event initiatives across North America. In this role, you will be responsible for the end-to-end planning, coordination, execution, and evaluation of various marketing events, including scientific conferences, trade shows, exhibitions, customer seminars, workshops, and other promotional activities. Working closely with the marketing, sales, and product teams, you will help strengthen brand awareness, engage customers and researchers, generate qualified leads, and drive business growth in the North American life sciences market.

Key Responsibilities

Event Planning & Coordination

• Plan and coordinate offline marketing events, including scientific conferences, trade shows, exhibitions, seminars, workshops, and customer engagement events.
• Develop event plans, timelines, budgets, and execution checklists to ensure successful event delivery.
• Research and evaluate relevant industry conferences, scientific events, and promotional opportunities across North America.
• Coordinate event logistics, including booth arrangements, venue booking, shipping of promotional materials, travel arrangements, and vendor management.
• Communicate with event organizers, vendors, internal stakeholders, and external partners to ensure smooth event preparation.

On-site Event Execution

• Travel to event locations and take ownership of on-site event execution, including booth setup, event coordination, customer engagement, and troubleshooting.
• Represent the company professionally at industry conferences and trade shows.
• Engage with researchers, scientists, purchasing teams, and other potential customers to introduce company products and services.
• Coordinate with the sales team to identify potential business opportunities and generate qualified leads.
• Ensure all event activities are executed according to company branding and marketing standards.

Lead Management & Event Follow-up

• Collect, organize, and maintain customer information and leads generated from events.
• Coordinate with the sales team to ensure timely follow-up with potential customers.
• Track lead conversion progress and maintain accurate event-related records in the CRM system.
• Prepare post-event reports covering attendance, leads generated, customer feedback, and business opportunities.

Performance Analysis & Continuous Improvement

• Evaluate event performance against predefined objectives and KPIs.
• Track event expenses, lead generation, engagement, and return on investment (ROI).
• Identify opportunities to improve event planning, execution efficiency, and customer engagement.
• Maintain an event calendar and build a database of relevant scientific conferences, industry events, and vendors.

Cross-functional Collaboration

• Work closely with sales, product management, and other marketing team members to align event activities with business objectives.
• Coordinate the development and preparation of event materials, including brochures, banners, promotional items, and product information.
• Support other marketing initiatives and projects as needed.

Qualifications & Requirements

• Bachelor's degree or above in Life Sciences, Biology, Biochemistry, Biomedical Sciences, or other related fields.
• Recent graduates are welcome to apply. Previous marketing or event management experience is a plus.
• Strong organizational, planning, and multitasking skills, with excellent attention to detail.
• Excellent verbal and written communication skills in English.
• Strong interpersonal skills and the ability to communicate effectively with different stakeholders.
• Self-motivated, proactive, hands-on, and willing to take ownership of assigned projects.
• Comfortable working in a fast-paced environment and managing multiple events simultaneously.
• Willing and able to travel extensively, with a travel frequency of 50% or more, primarily across North America.
• Must be legally authorized to work in the United States.

Preferred Qualifications

• Internship or experience in marketing, event coordination, trade shows, or customer engagement.
• Familiarity with the life sciences, biotechnology, pharmaceutical, or scientific research industries.
• Experience with CRM platforms, marketing automation tools, or event management software.
• Basic understanding of scientific products, laboratory research, or life science reagents.
• Experience working with cross-functional teams or coordinating external vendors.