Marketing Specialist Phonak Performance Marketing
Sonova AG
Summary
We are seeking a creative, data-driven Marketing Specialist Phonak Performance Marketing to help execute our North American channel marketing strategy and drive demand for Phonak products, services, and solutions.
Job description
In this role, you’ll bring marketing campaigns and product launches to life across digital and traditional channels, partnering closely with Sales, Product Management, Operations, Finance, and agency partners. This is an exciting opportunity for a marketer who enjoys combining campaign execution, digital marketing, analytics, and cross-functional collaboration to deliver measurable business results.
What You'll Do
- Execute and measure integrated channel marketing plans across product, promotion, price, and place, with a strong emphasis on digital channels.
- Support targeted sales and marketing campaigns designed to build awareness, generate demand, and drive leads.
- Manage marketing campaigns and initiatives from planning through execution, measurement, and performance reporting.
- Partner with external agencies to execute paid media and other digital marketing tactics.
- Collaborate with Product Management on product launches, including campaign development, collateral, and go-to-market activities.
- Develop and curate engaging content for B2B and B2C email, social media, and other marketing channels.
- Manage digital and print marketing assets, point-of-sale materials, and localized product collateral.
- Track campaign performance and use data and insights to identify opportunities for optimization and continuous improvement.
- Manage assigned marketing budgets and ensure initiatives are delivered within established spending targets.
- Collaborate across Marketing, Sales, Operations, Finance, and other teams to successfully execute key initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 1–3 years of marketing experience, with hearing healthcare or medical device industry experience considered a plus.
- Experience executing integrated marketing campaigns, digital marketing initiatives, product launches, or paid media programs.
- Strong project management, organizational, analytical, and problem-solving skills with the ability to manage multiple priorities.
- Excellent written and verbal communication skills with the ability to build strong cross-functional relationships.
- Experience managing marketing budgets and analyzing campaign performance and results.
- Proficiency with Microsoft Office; experience with Salesforce, Marketing Cloud, Jira, Canva, Copilot, SAP/IRIS, or ShowPad is a plus.
- Highly self-motivated, results-oriented, and eager to identify opportunities for continuous improvement.
- Fluent in English; French language skills are a plus.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 1–3 years of marketing experience.
- Experience executing integrated marketing campaigns, digital marketing initiatives, product launches, or paid media programs.
- Strong project management, organizational, analytical, and problem-solving skills.
- Excellent written and verbal communication skills.
- Experience managing marketing budgets and analyzing campaign performance.
- Proficiency with Microsoft Office.
- Fluent in English.
Benefits
- Medical, Dental & Vision
- Health Savings Account
- Health Reimbursement Account
- Flexible Spending Account
- Dependent Care Account
- Telehealth options
- 401(k) Matching
- Company paid life insurance
- Company paid AD&D insurance
- Company paid STD/LTD
- Accident insurance
- Hospital indemnity coverage
- Legal assistance
- Identity theft assistance
- Paid time off
- Floating Diversity Day
- Paid holidays
- Paid parental bonding leave
- Employee assistance program
- Tuition reimbursement
- Hearing aid discount
Company overview
Sonova Holding AG is a globally recognized Swiss medical device company specializing in innovative hearing care solutions. Founded in 1947 and headquartered in Stäfa, Switzerland, Sonova has established itself as one of the world's largest providers in the hearing care sector, holding approximately 24% of the global hearing aid market. The company operates through four core business divisions: Hearing Instruments, Audiological Care, Consumer Hearing, and Cochlear Implants. Sonova's diverse portfolio includes renowned brands such as Phonak, Unitron, Advanced Bionics, AudioNova, and licensed Sennheiser products. With over 17,990 employees worldwide, the company generates annual revenues exceeding CHF 3.6 billion and serves customers in more than 100 countries. Sonova's comprehensive offerings range from digital hearing aids and cochlear implants to wireless communication systems and professional audiological care services. As a component of the Swiss Market Index, Sonova maintains research facilities in Switzerland, Canada, and the United States, with manufacturing plants strategically located across Switzerland, China, and Vietnam. The company's mission centers on enabling people to experience the joy of hearing and live life without limitations through cutting-edge audio technology and comprehensive hearing care solutions.