Marketing Specialist Phonak Performance Marketing
Sonova Group
Summary
We are seeking a creative, data-driven Marketing Specialist Phonak Performance Marketing to help execute our North American channel marketing strategy and drive demand for Phonak products, services, and solutions.
Job description
In this role, you'll bring marketing campaigns and product launches to life across digital and traditional channels, partnering closely with Sales, Product Management, Operations, Finance, and agency partners. This is an exciting opportunity for a marketer who enjoys combining campaign execution, digital marketing, analytics, and cross-functional collaboration to deliver measurable business results.
What You'll Do
- Execute and measure integrated channel marketing plans across product, promotion, price, and place, with a strong emphasis on digital channels.
- Support targeted sales and marketing campaigns designed to build awareness, generate demand, and drive leads.
- Manage marketing campaigns and initiatives from planning through execution, measurement, and performance reporting.
- Partner with external agencies to execute paid media and other digital marketing tactics.
- Collaborate with Product Management on product launches, including campaign development, collateral, and go-to-market activities.
- Develop and curate engaging content for B2B and B2C email, social media, and other marketing channels.
- Manage digital and print marketing assets, point-of-sale materials, and localized product collateral.
- Track campaign performance and use data and insights to identify opportunities for optimization and continuous improvement.
- Manage assigned marketing budgets and ensure initiatives are delivered within established spending targets.
- Collaborate across Marketing, Sales, Operations, Finance, and other teams to successfully execute key initiatives.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of marketing experience, with hearing healthcare or medical device industry experience considered a plus.
- Experience executing integrated marketing campaigns, digital marketing initiatives, product launches, or paid media programs.
- Strong project management, organizational, analytical, and problem-solving skills with the ability to manage multiple priorities.
- Excellent written and verbal communication skills with the ability to build strong cross-functional relationships.
- Experience managing marketing budgets and analyzing campaign performance and results.
- Proficiency with Microsoft Office; experience with Salesforce, Marketing Cloud, Jira, Canva, Copilot, SAP/IRIS, or ShowPad is a plus.
- Highly self-motivated, results-oriented, and eager to identify opportunities for continuous improvement.
- Fluent in English; French language skills are a plus.
A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 1–3 years of marketing experience
- Experience executing integrated marketing campaigns, digital marketing initiatives, product launches, or paid media programs
- Strong project management, organizational, analytical, and problem-solving skills
- Excellent written and verbal communication skills
- Experience managing marketing budgets and analyzing campaign performance
- Proficiency with Microsoft Office
- Fluent in English
Benefits
- Medical, Dental & Vision
- Health Savings Account
- Health Reimbursement Account
- Flexible Spending Account
- Dependent Care Account
- Telehealth
- 401(k) Matching
- Company-Paid Life & AD&D
- Supplemental Life & AD&D
- Short-Term Disability
- Long-Term Disability
- Accident Coverage
- Hospital Indemnity
- Paid Time Off
- Sick Leave
- Vacation Time
- Floating Diversity Day
- Paid Holidays
- Paid Parental Bonding Leave
- Employee Assistance Program
- Internal Career Growth
- Tuition Reimbursement
- Hearing Aid Discount
- Social Recognition Platform
- Bonus Eligibility
Company overview
Sonova Group, formerly known as Phonak Holding AG, is a leading Swiss multinational corporation specializing in hearing care solutions and medical devices. Founded in 1947 and headquartered in Stäfa, Switzerland, the company operates globally with a workforce of approximately 17,990 employees across more than 100 countries. Sonova is a component of the Swiss Market Index and holds approximately 24% of the global hearing aid market. The company's comprehensive portfolio includes hearing instruments, cochlear implants, wireless communication systems, and audiological care services through its renowned brands: Phonak, Unitron, Advanced Bionics, AudioNova, and Sennheiser (under license). Sonova operates through four strategic business divisions: Hearing Instruments, Audiological Care, Consumer Hearing, and Cochlear Implants. With research facilities in Switzerland, Canada, and the United States, and manufacturing plants in Switzerland, China, and Vietnam, Sonova combines innovative technology with extensive clinical expertise to address hearing loss challenges worldwide. The company's vision centers on creating a world where everyone enjoys the delight of hearing and lives without limitations, supported by its non-profit Hear the World Foundation which provides audiological care to children in low-to-middle-income countries.