Marketing Specialist & Project Coordinator

Role Summary

We are seeking a highly motivated, tech-forward Marketing Specialist & Project Coordinator to drive content creation, campaign execution, AI-powered workflows, global collaboration, and cross-brand marketing operations. This role requires a strong blend of creative strategy, content production, analytics, automation, problem-solving and structured project coordination. The ideal candidate understands not only how to execute marketing initiatives — but how to create synergy across channels, brands, and business units to maximize measurable impact. This is a high-growth opportunity for someone who demonstrates ownership, discipline, innovation, and ambition to evolve into a future leadership role.

Responsibilities

• Coordinate marketing initiatives across multiple business groups and countries within the division
• Collaborate effectively across global time zones
• Maintain clear communication and alignment between teams
• Ensure project timelines and deliverables are met across regions
• Develop creative concepts for print and digital advertising campaigns
• Write compelling ad copy aligned with brand positioning
• Maintain strong brand consistency across multiple business units
• Demonstrate strategic judgment in prioritizing high-impact projects
• Ensure marketing initiatives align across platforms to create integrated impact
• Manage creative review and approval workflows (PageProof experience preferred)
• Apply strong branding vision and aesthetic judgment to all creative assets
• Nurture and maintain strong relationships with industry publications and media contacts
• Develop and distribute press releases strategically to maximize exposure
• Identify opportunities for editorial placements, client testimonial features, and thought leadership
• Understand how to align PR efforts with broader marketing campaigns
• Proactively identify opportunities to create synergy between trade shows, digital campaigns, content, and media outreach
• Film and edit high-quality marketing videos (corporate, product, social, event)
• Manage YouTube channel optimization (SEO titles, descriptions, tags, retention strategies)
• Design high-converting custom thumbnails
• Repurpose long-form content into short-form digital assets
• Utilize advanced AI tools beyond basic prompting (agents, structured workflows, automation systems)
• Build scalable AI-driven content engine
• Implement automation using tools such as Zapier
• Continuously research and suggest/deploy emerging AI and marketing technologies
• Develop and deploy email campaigns and automated sequences
• Execute SMS marketing campaigns
• Conduct A/B testing and campaign optimization
• Maintain segmentation, list hygiene, and deliverability best practices
• Work with sales admins to keep CRM database clean
• Write and publish good-GEO blogs across brands’ websites
• Draft and distribute press releases on news-worthy products, events, applications, & announcements
• Support leadership with presentations or decks
• Maintain consistent messaging across all platforms
• Be able to create and work with graphic design to create social media graphics, digital ads, and email visuals
• Maintain content calendars and posting cadence
• Ensure high visual standards and strong design execution for different social channels
• Align social, email, PR, events, and paid media into cohesive campaigns
• Constantly create creative posts to drive sales opportunities and synergies among businesses under the division
• Complete show page media in different show portals
• Work with graphic designer to deliver digital/print show ads before deadlines booth visual display
• Create compilation videos for TVs in booth for good visual display
• Be a part of preparing and coordinating trade show logistics
• Assist with vendor communication and ordering (print materials, decals, lead sheets, limo, hotel room block, show orders, models etc.)
• Assist with event billing and interco chargebacks calculation
• Develop booth graphics and promotional materials
• Execute pre- and post-event campaigns (email, social, PR, direct mailing, Ads etc.)
• Capture onsite content including photos and videos for digital repurposing
• Create and improve SOPs for MKT, production, logistics to streamline processes
• Prioritize projects strategically based on measurable business impact
• Manage timelines and deliverables across different teams involved (marketing, inventory, shipping, production, engineering, HR, accounting)
• Use project management tools in Teams to track/plan execution
• Ensure high-quality work is delivered on time and within scope and budget
• Demonstrate strong organizational discipline and deadline accountability
• Generate recurring weekly / monthly marketing performance reports needed on web traffic, social media, digital campaign results and other insights using Google Analytics, CRM reporting dashboards, PiwikPro etc.
• Track KPIs and provide actionable insights
• Monitor attribution and conversion performance
• Recommend data-driven improvements

Education

A Bachelor’s degree in Journalism, Communications, Marketing, Business or other related field. MBA or another graduate degree is preferred.

Experience

Requires a minimum of 2 years’ experience in a project management position leading people operations teams in a fast paced high-growth organization. Strong business acumen and expert communicator. A proven track record of building and maintaining a high-performance organization and engaged culture. Ability to work autonomously, collaboratively and multi-task many priorities in a fast paced, project-oriented business. Ability to solve problems, deal with gray space and ambiguity at times and demonstrate intuitive judgment. Demonstrated previous experience developing strong relationships across all levels of the organization with the ability to influence. Strong communication skills and fluency in English is required – additional languages (Italian, German, French, Mandarin) is a plus.