Marketing Specialist (Remote)

This is a remote opportunity with 10% travel for in-person meetings. We are looking for a full-time Marketing Specialist to join our Marketing team. This is a growth-focused role designed for someone early in their marketing career who wants hands-on exposure to digital, creative, and operational marketing. You'll gain experience across web, content, and campaign execution while being mentored to take on increasing ownership over time.

Key Responsibilities

Creative Strategy & Design for Performance Marketing

• Create high-quality visual assets across print, digital advertising, social media, and website environments.
• Produce and edit short-form videos for social media, including Instagram Reels, TikTok, Facebook, and paid digital campaigns.
• Apply graphic design principles, including typography, composition, visual hierarchy, and brand consistency, across creative deliverables.
• Adapt designs and video assets for different platforms, audience needs, and campaign performance insights.
• Create and edit marketing assets using Adobe Illustrator, Photoshop, Canva, and CapCut or an equivalent video editing platform; knowledge of Adobe After Effects is a plus.
• Partner with Quality & Compliance to ensure all creatives are compliant with regulatory, brand, and clinical standards.

User-Generated Content (UGC) Curation

• Source, curate, and organize UGC from patients, agencies, and influencers to support campaign and channel goals.
• Collaborate with external agencies and influencers to produce authentic, performance-driven content aligned with brand guidelines.

Website & Landing Pages

• Support the design, updates, and optimization of website and landing page content to advance demand generation goals.
• Support A/B testing and creative updates to improve conversion rates, user experience, and campaign performance.
• Partner with external vendors to implement new templates, components, and design modules.
• Support broader marketing and commercial initiatives, ensuring seamless execution across campaigns and channels.

Requirements & Qualifications

• Bachelor's degree preferred; 1–3 years of experience in marketing, graphic design, content creation, or a related field.
• Experience with CMS platforms and a willingness to learn new tools.
• Strong communicator: organized, adaptable, collaborative, and proactive in a fast-paced environment.
• Strong portfolio of previous graphic design and content creation projects required with application; examples of social media video work strongly preferred.
• Ability to manage multiple projects, incorporate feedback, and meet deadlines while maintaining quality and brand standards.