Marketing Specialist

Position Overview

Right Way Medical is seeking a creative, self-motivated Marketing Specialist to support the branding and promotion of our products, services, and team members to the post-acute healthcare market, with an emphasis on long-term care, home infusion, and infusion suite providers.

This hands-on role focuses on digital marketing, SEO, social media, graphic design, and trade show coordination. The ideal candidate is creative, assertive, organized, and comfortable managing multiple projects while supporting brand awareness, sales, and lead generation.

Key Responsibilities

• Manage and maintain the company’s WordPress website, including developing, updating, and optimizing web pages, landing pages, blogs, and other digital content.
• Create marketing content, including email campaigns, newsletters, product materials, and promotional copy.
• Plan, create, schedule, and publish engaging organic social media content across LinkedIn, Instagram, and Facebook.
• Develop and manage paid social media campaigns across relevant platforms to increase brand awareness, audience engagement, and lead generation.
• Design graphics and marketing materials for digital and print using Canva, Adobe Photoshop, and other creative tools.
• Coordinate trade shows and events, including logistics, booth materials, promotional items, and follow-up.
• Track and report on website traffic, social media engagement, advertising performance, and CRM data.
• Support branding, paid search, reputation management, and other marketing initiatives.
• Provide backup support to the Account Development team as needed.
• Assist with additional marketing projects and business initiatives as needed.

Qualifications & Experience

• Degree in marketing, communications, graphic design, or a related field preferred.
• Experience in digital marketing, social media, content creation, and graphic design.
• Proficiency in Canva and Adobe Photoshop.
• Familiarity with WordPress, SEO, GA4, and Google Ads preferred.
• Experience with paid social media advertising and trade show coordination is a plus.
• Strong written and verbal communication skills and attention to detail.
• Creative, organized, and self-motivated, with strong problem-solving skills.
• Ability to manage multiple projects independently and meet deadlines.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

What Success Looks Like

• Strong collaboration with internal teams to promote Right Way Medical’s products, services, and team members.
• Consistent, high-quality marketing content across digital, social, and print channels.
• Improved website visibility, social media engagement, and digital campaign performance.
• Effective execution of trade shows and events that strengthen brand awareness and support sales opportunities.
• Clear, actionable marketing reporting that helps guide future campaigns and priorities.