Member Experience Lead
VASA FITNESS
Summary
The Member Experience Lead (MEL) is engaging, positive, diligent, organized, and knows how to drive their club towards results. The ideal candidate has a take-charge personality and a reputation for getting things done. The MEL is responsible for supporting the General Manager and continually developing a high-performing team within the club. The MEL leads by example and coaches their Member Experience Specialists (MES) on how to provide a world-class experience for VASA members.
Job description
Purpose
The Member Experience Lead (MEL) is engaging, positive, diligent, organized, and knows how to drive their club towards results. The ideal candidate has a take-charge personality and a reputation for getting things done. The MEL is responsible for supporting the General Manager and continually developing a high-performing team within the club. The MEL leads by example and coaches their Member Experience Specialists (MES) on how to provide a world-class experience for VASA members.
Execution Deliverables
- Ensure all MES create and maintain our "UPLIFT" culture in the club
- Implements the welcoming, non-intimidating VASA experience through our guest-to-member journey and creates an exceptional brand experience for guests and members
- Responsible for recruiting, hiring, and training all MES team members
- Lead by example and ensure our UPLIFTing culture and values are the foundation for every communication and interaction
- Promote REVIVE sales, our in-club snack, drink, gear, and apparel shop
- Maintain the club so equipment is functioning, the facilities are clean, and staff are friendly and helpful
Management Responsibilities
- Support the General Manager (GM) by forecasting upcoming staffing needs
- Have frequent conversations with MES team members to understand changing work
- Work with the GM to schedule and conduct interviews and ensure the right candidates are hired for open positions
- Schedule and facilitate training for new MES team members
- Collaborate with the GM to create a welcoming environment for interview candidates and new hires
- Constantly evaluate team member-to-member interactions
- Provide in-the-moment coaching and feedback to recognize success and address opportunities for improvement
- Delegate tasks to maximize efficiencies and create balanced workloads and validate completion
- Teach and coach MES staff on VASA's non-intimidating approach on how to convert a guest to a member
- Support GM in creating sales plans that are achieved by addressing and coaching successful behaviors and tactics
Leadership and Coaching
- Communicate, lead by example, and motivate your team to understand and develop passion for the brand, our values, and our approach
- Proactively provide ideas and solutions to help move the business forward
- Ability to prioritize tasks to achieve club goals during scheduled shifts and be able to adjust priorities as the business dictates
- Delegate tasks and responsibilities to ensure work is completed and club goals are achieved
- Build trust and strong relationships with all team members
- Provide coaching in the moment that inspires commitment and positive change
- Give input and feedback to GM in succession planning conversations
Requirements
- High School Diploma or GED required; Bachelor's degree preferred
- 3+ years customer service in a retail, restaurant or in-person based service industry
- 3+ years leading operational teams
- Strong verbal and written communication skills
- Build relationships by establishing trust quickly and positively influencing others
- Personal interest in health, wellness, fitness, and nutrition
- CPR Certified within the first 30 days of employment
- Pass a background check
Benefits
- Paid Time Off
- Paid Holidays
- Paid Parental Leave
- Medical Benefits
- 401(k) Options
- Complimentary Gym Memberships
Company overview
VASA Fitness is a leading high-value, low-price fitness club operator and one of the top 20 largest health club operators in the United States. Founded in 2014 and headquartered in Greenwood Village, Colorado, the company operates over 68 locations across eight states including Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska. VASA's mission is to uplift everyone through fun, innovative, and affordable fitness experiences, offering full-service gym memberships starting as low as $14.99 per month. The company provides comprehensive fitness facilities featuring top-of-the-line equipment, boutique-style STUDIO classes (including STUDIO RED HIIT, STUDIO LFT strength training, and STUDIO FLOW infrared yoga), expert personal training, and premium recovery amenities such as steam rooms, saunas, hot tubs, and red light therapy. VASA has been certified as a Great Place to Work® for four consecutive years and employs approximately 4,347 people nationwide. The company recently announced a transformative $30 million reinvestment to upgrade equipment and expand boutique-style programming across its locations, reinforcing its commitment to making high-quality fitness accessible and affordable for diverse communities.