Offline Media Buyer
ElevenLabs
Summary
We're now looking for an Offline Media Buyer and Manager to own and scale our offline acquisition channels. This role will be hands-on in building and optimizing campaigns across CTV, podcasts, OOH, direct mail, and emerging offline channels—working cross-functionally with creative, product, and data science. You'll have the opportunity to unlock new growth channels beyond digital, drive measurable impact on brand and performance, and connect offline efforts back to our self-serve, enterprise, and consumer funnels. We are already investing in offline marketing and want to scale this significantly with a more data-driven, experimentation-first approach.
Job description
About the role
We're now looking for an Offline Media Buyer and Manager to own and scale our offline acquisition channels. This role will be hands-on in building and optimizing campaigns across CTV, podcasts, OOH, direct mail, and emerging offline channels—working cross-functionally with creative, product, and data science. You'll have the opportunity to unlock new growth channels beyond digital, drive measurable impact on brand and performance, and connect offline efforts back to our self-serve, enterprise, and consumer funnels. We are already investing in offline marketing and want to scale this significantly with a more data-driven, experimentation-first approach.
What you'll do
- Develop and execute offline marketing strategies across CTV, podcasts, OOH, direct mail, and other emerging channels
- Own campaign planning, vendor selection, negotiation, budgeting, and performance tracking
- Partner with creative teams to develop high-impact, channel-specific messaging and assets
- Design and run experiments to measure incrementality and understand the true impact of offline channels
- Build attribution frameworks to connect offline efforts to online conversion and revenue
- Analyze performance and optimize campaigns based on reach, frequency, lift, and downstream conversion metrics
- Stay up to date with trends in offline marketing, measurement methodologies, and new inventory opportunities
Who you are
We're looking for exceptional individuals who combine analytical rigor with creative thinking, who are excited by hard problems and motivated by measurable impact. You'll thrive with us if you:
- Have experience planning and executing campaigns across offline channels such as CTV, podcasts, OOH, or direct mail
- Think in terms of incrementality, lift, and full-funnel impact, not just impressions or reach
- Are comfortable operating in ambiguity and building new channels from scratch
- Have strong analytical skills and can work with imperfect data to make informed decisions
- Collaborate effectively with creative, data, and product teams to bring campaigns to life
- Take ownership and move quickly, balancing experimentation with execution
- Communicate clearly and can translate offline performance into business outcomes
Requirements
- Experience planning and executing campaigns across offline channels such as CTV, podcasts, OOH, or direct mail
- Think in terms of incrementality, lift, and full-funnel impact
- Comfortable operating in ambiguity and building new channels from scratch
- Strong analytical skills and ability to work with imperfect data
- Collaborate effectively with creative, data, and product teams
- Take ownership and move quickly, balancing experimentation with execution
- Communicate clearly and translate offline performance into business outcomes
Benefits
- Professional Development Stipend
- Social Travel Stipend
- Annual Team Offsite
- Monthly Co-Working Stipend
Company overview
ElevenLabs is a pioneering artificial intelligence company specializing in advanced voice technology and speech synthesis solutions. Founded in 2022 by former Google machine learning engineer Piotr Dąbkowski and ex-Palantir deployment strategist Mati Staniszewski, the company has rapidly emerged as a leader in AI-powered voice generation. Headquartered in London, ElevenLabs develops cutting-edge deep learning models that produce remarkably natural-sounding speech with emotional nuance and contextual awareness. The company's flagship products include text-to-speech software capable of synthesizing vocal emotion and intonation, voice cloning technology, AI dubbing tools supporting over 20 languages, and conversational AI platforms for creating interactive voice agents. With a valuation reaching $11 billion and backing from prominent investors including Andreessen Horowitz and Sequoia Capital, ElevenLabs serves over one million registered users worldwide. The company's technology enables applications across content creation, audiobook production, multimedia localization, and interactive voice interfaces, while also developing detection tools to identify AI-generated audio and address ethical concerns surrounding voice cloning technology.