Omnichannel Marketing Lead (Associate Director)
Takeda
Summary
The Omnichannel Marketing Lead (Associate Director) enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards.
Job description
Role Purpose
The Omnichannel Marketing Lead (Associate Director) enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards.
Scope & Leadership Expectations
- Acts as a senior execution partner to brands and agencies, ensuring cross-channel plans translate into coordinated delivery and measurable outcomes.
- Creates operational clarity and consistency in omnichannel ways of working across partners.
Key Accountabilities / Responsibilities
- Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
- Cross-Channel Orchestration Partnership: Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
- Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
- Content-to-Channel Readiness: Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
- Measurement & Optimization: Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
- Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.
Decision Rights
- Authority to define channel activation readiness criteria (measurement, consent, content availability, orchestration dependencies).
- Accountable to recommend activation sequencing when constraints exist (content/MLR/platform limits).
Key Stakeholders
Brand teams, agencies/AORs, delivery partners, MarTech lead, content lead, digital platforms lead, analytics/data stakeholders.
Qualifications / Experience
- 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
- Experience operating in regulated environments with strong compliance awareness
Requirements
- 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
- Experience operating in regulated environments with strong compliance awareness
Company overview
Takeda Pharmaceutical Company Limited is a Japanese multinational pharmaceutical company founded in 1781 and incorporated in 1925. As one of the world's top 20 largest pharmaceutical companies by revenue and the third largest in Asia, Takeda specializes in developing and commercializing innovative medicines across several therapeutic areas including oncology, rare diseases, neuroscience, gastroenterology, plasma-derived therapies, and vaccines. With approximately 49,095 employees globally, the company operates research and development centers, manufacturing facilities, and commercial operations across 39 U.S. states and numerous countries worldwide. Takeda maintains dual headquarters in Tokyo and Osaka, Japan, with significant operations in Cambridge, Massachusetts, where it serves as the largest life sciences employer in the state. The company's patient-focused approach is guided by its Takeda-ism values of Integrity, Fairness, Honesty, and Perseverance, emphasizing a commitment to delivering life-transforming treatments while advancing sustainable healthcare solutions. Takeda's extensive portfolio includes both innovative biologics and small molecule drugs, supported by strategic acquisitions and partnerships that have expanded its capabilities in areas such as immuno-oncology and rare disease treatments.