Omnichannel Marketing Manager

Position Summary

Are you an agile, data-driven marketer who thrives at the intersection of consumer behavior, retail media, and commercial growth in the pet health space? Elanco is seeking an experienced Omnichannel Marketing Manager to lead strategy, planning, and execution across key accounts, including PetSmart, Petco, Tractor Supply Company (TSC), and other strategic customers. In this role, you will bridge brand equity and customer commercial execution—driving marketing strategies across brick-and-mortar stores, eCommerce (PetSmart.com, Petco.com, TractorSupply.com), and connected fulfillment models (BOPIS, Curbside, Same-Day Delivery). You will act as the channel marketing subject matter expert, leveraging retail media networks, proprietary loyalty ecosystems, and Joint Business Planning (JBP) frameworks to guide pet parents along the entire path to purchase.

Key Responsibilities

Strategic Omnichannel Planning & Account Integration

• Customer Growth Blueprints: Architect and execute customized, full-funnel shopper marketing programs across Pet Specialty (PetSmart, Petco), Tractor Supply Co., aligning brand growth drivers with customer-specific commercial pillars.
• Full Path-to-Purchase Activation: Drive integrated 360-degree campaigns spanning in-store physical merchandising (endcaps, off-shelf displays, permanent footprint), circulars, digital shelf touchpoints, and loyalty integrations.
• Joint Business Planning (JBP): Co-lead marketing strategy alongside Sales Account Leads, pitching insight-led commercial initiatives and category growth programs during line reviews and top-to-top leadership meetings.

Retail Media & Loyalty Ecosystem Activation

• Retail Media Management: Lead and optimize retailer-specific media platforms and ad networks (e.g., Petco/PetSmart digital media networks, TSC media networks, offsite programmatic, and social co-marketing) in partnership with internal teams and agency partners.
• Loyalty & CRM Integration: Harness customer loyalty programs (e.g., Petco Vital Care / Pals Rewards, PetSmart Treats, Tractor Supply Neighbor's Club) to drive targeted customer acquisition, basket-building, and long-term brand adherence across all strategic accounts.
• Measurement & Closed-Loop Analytics: Establish clear campaign KPIs and be able to evaluate full-funnel performance to both optimize our programs and share back with key stakeholders.

Cross-Functional Collaboration & Agency Leadership

• Commercial Integration: Partner closely with Brand Marketing, Sales Account Teams, Category Management, Commercial Operations, Finance and Media to ensure cohesive brand voice and high-impact commercial execution across all customers.
• Agency Stewardship: Direct shopper creative and retail media agency partners to deliver high-performing, brand-compliant creative assets and media optimizations on time and on budget.
• Budget Ownership: Manage, allocate, and reconcile customer-specific shopper marketing and co-op budgets across accounts to maximize ROI and working media efficiency.

Shopper Insights & Digital Shelf Optimization

• Insights-Driven Strategy: Synthesize retailer portal data, panel data, and syndicated sources to identify pet parent behavioral trends, overcome category barriers, and influence strategic retail partner joint initiatives.
• Digital Shelf Excellence: Collaborate with key partners to maintain best-in-class content, enhanced PDP visuals/video, search ranking visibility, and omnichannel product availability across key retail dot-com properties.

Basic Qualifications (Must Haves)

• Education: Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• Experience: Minimum of 5–7 years of progressive experience in Shopper Marketing, Omnichannel Activation, Account Management, or Brand Management within CPG, Animal Health, Pet Specialty, or Consumer Healthcare.
• Account-Level Expertise: Demonstrated track record executing shopper marketing or customer commercial programs with top-tier retailers such as PetSmart, Petco, Tractor Supply Company, or other large-format Strategic Retail Accounts and eCommerce marketplaces.
• Commercial & Analytical Rigor: Experience managing marketing budgets, evaluating campaign effectiveness (ROAS, iROAS, volume lift), and translating retail analytics into actionable commercial plans.
• Stakeholder Influence: Strong presentation and interpersonal skills with a proven ability to influence merchant partners, cross-functional business leads, and external agency teams.

Additional Skills & Preferences (Nice to Have)

• Deep familiarity with retail portal data, retailer loyalty platforms, and syndicated reporting tools.
• Experience navigating the Animal Health or OTC regulated healthcare landscape.
• Proven experience managing retail media/creative agencies.
• Working knowledge of digital shelf management (e.g., Salsify, Profitero) and pet industry omnichannel fulfillment mechanics (BOPIS, auto-ship/subscription, on-demand delivery).

Additional Information

Travel: Up to 15–20% travel required for strategic customer meetings, Elanco HQ visits, and pet industry events/conferences. Location: Indianapolis, IN – Hybrid