Paid Social Director

The Director will be hands-on in the development and advancement of platform campaigns, budget allocations, and spearhead reporting insights. They will also support the overall team by training the social media specialist to foster ongoing education and growth. This person will work closely with the creative teams to ensure all assets meet platform best practices and specifications. They will also work alongside all other media teams to guarantee the social plan is in lock step with the overall brand strategy.

Essential Functions

• Client/Project Management: Help lead the client relationship and manage the day-to-day oversight of deliverables. Partners closely with leaders across agency and AOR partners.
• Strategic Planning: Oversee key brand and tactical planning deliverables and presentations.
• Presentations: Represent paid social on client and internal calls, delivering reports and providing recommendations.

Job Duties/Responsibilities

• Develop, plan, coordinate, and oversee implementation of social media initiatives appropriate to achieve the intended objectives.
• Knowledge of and prior experience executing in-platform campaigns across Facebook, X, and LinkedIn
• Strategize and create paid social media plans in accordance with budgeting, including ongoing project management.
• Stay abreast of platform targeting and tactical offerings while ensuring highest standards for pharmaceutical advertising.
• Work with marketing sciences to set benchmarks for industry comparison and build actionable KPIs.
• Partner with marketing sciences to create, manage, report and optimize social media campaigns and determine best tracking methods for campaign reporting.
• Prioritize and coordinate outbound social engagement opportunities, using through insights and analysis to develop tactics to amplify and grow client brand recognition and trust.
• Collaborate with the engagement team on content performance and audience insights to assist writers, editors and designers with creating content appropriate for social channels, audiences and sales funnels.
• Analyze and track organic and paid social media efforts, set benchmarks, and draw actionable insights to enhance efforts and validate the effectiveness of social media.

Area of Expertise

• Paid Social Media marketing is required
• Healthcare and pharmaceutical experience is preferred
• Meta Blueprint is preferred

Knowledge, Skills, & Abilities

• Complete knowledge of paid social platforms (Facebook, X, LinkedIn, Instagram, TikTok), social media best practices, and experience developing cross-channel targeting strategies.
• Experience managing a team effectively to achieve results from all levels.
• Experience in mentoring and team building.
• Experience managing multiple large enterprise-level accounts.
• Direct experience in working with audience personas to plan strategy to connect with diverse audiences.
• Experience in developing social media KPIs, creating pixels and tracking URLs for Google Analytics and work across teams to coordinate as part of campaign development.
• Ability to judge and quantify results of media efforts placed on behalf of our clients and the ability to translate this data into a story.
• Working knowledge of online performance tracking and measurement tools.
• Experience managing teams and guiding junior team members to achieve goals.
• Successfully collaborate with multiple personalities and communicate with all levels of the organization.
• Ability to think critically, multi-task, and keep up in a fast-paced environment.
• Able to convey compelling messages and transform complex concepts into clear communications.

Competencies

• Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
• Curiosity: Always interested in learning more and asking thought-provoking questions.
• Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.
• Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.
• Self-starter: Curious and enthusiastic to learn about social and the health landscape.
• Organized: Able to stay organized and achieve results in a timely and effective manner
• Knowledgeable in Social: Up to date with the latest paid social and social media changes.
• Leadership: Leadership skills with the ability to manage junior team members' workloads and delegate appropriately, mentor and train, grow, manage, and inspire teams to achieve client goals.
• Collaboration: Able to effectively collaborate with internal and external partners and clients.
• Social Evangelist: Promote and champion the paid social business, advocate the value of social media, and evangelize best practices and processes.
• Resource and Relationship Management: Build and strengthen relationships across agency and networking, helping colleagues across the global organization to develop comprehensive solutions for clients.
• Strong Presentation Skills: Ability to present to various audiences and demonstrate the value of paid social to senior leaders and stakeholders across the organization.