Patient Access & Reimbursement Marketing Manager, - Biosimilar
Amgen
Summary
In this vital role, you will report to the Associate Director of Patient Access & Reimbursement (PAR) Marketing and support the development and execution of access marketing strategy for assigned brands and initiatives. You will be responsible for developing tactics, messaging, and resources to support brand access strategy, to improve access to our products and deliver an outstanding customer and patient experience. This role offers the opportunity to support Amgen's growing biosimilar portfolio across multiple therapeutic areas, including established products and upcoming launches.
Job description
Key responsibilities include
Patient Access Strategy, Tactics & Insights
- Support development of patient access strategy and lead tactical planning for assigned brands.
- Build an understanding of customer needs by working with Brand, Sales, and Payer teams.
- Perform situational analysis synthesizing insights from market research and analysis, field teams and customers to identify patient access needs and opportunities for improvement; recommend tactics or new access offerings based on findings.
- Uses feedback and results to assess tactics and recommend refinements.
Access Marketing Resources
- Develop and execute tools, resources, and communications that bring patient access strategies to life for field teams, HCPs, and patients.
- Examples may include customer-facing and patient marketing materials, multichannel content, speaker decks, and internal or external communications.
- Lead marketing and communication materials through the appropriate internal review and approval processes, coordinating cross-functional input and timely submission.
Field Enablement
- Listens to field needs and supports effective use of access programs, tools, and communications.
- Develop and deliver training on programs and resources for field teams and Key Account Managers, and provide support to field staff to address questions (e.g., Field calls, National Sales/Semester meetings, leadership calls, and other forums).
- Serve as a resource to field teams on payer and access support services, and build strong relationships with field staff at all levels.
Cross-Functional Partnership & Compliance
- Partner with Brand Marketing, Medical, Market Research, Competitive Intelligence, Business Analytics, Sales Operations, and Sales Training to align PAR tactics and deliverables with brand priorities and the evolving market landscape, and coordinate field readiness.
- Partner with PAR teams, including HUB, Value & Access Insights, Co-pay, Field Reimbursement Specialists, and Patient Navigators to align operational plans and execution with brand strategy and patient access needs.
- Work with Legal, Regulatory, Compliance, and other internal partners to support compliant programs and materials.
Project & Budget Management
- Manage assigned projects and agency or vendor workstreams, including timelines, deliverables, budget inputs, and day-to-day coordination.
- Manage budgets for assigned brands, including annual planning, tracking, issue resolution, and coordination with Finance and cross-functional partners.
AI-Enabled Tools and Ways of Working
- Leverage enterprise-approved AI tools to enhance insight generation, content development, project management, and execution quality while maintaining appropriate compliance, privacy, and human oversight.
- Proactively identify opportunities to innovate and develop new AI-enabled tools, frameworks, and ways of working, to improve efficiency, effectiveness, and impact of PAR activities.
Requirements
- Doctorate degree and 2 years of sales, marketing, market access, employer benefits or payer experience
- OR master’s degree and 4 years of sales, marketing, market access, employer benefits or payer experience
- OR bachelor’s degree and 6 years of sales, marketing, market access, employer benefits or payer experience
- OR associate’s degree and 10 years of sales, marketing, market access, employer benefits or payer experience
- OR High school diploma or GED and 12 years of sales, marketing, market access, employer benefits or payer experience
- Strong understanding of the U.S. healthcare access and payer landscape, including buy-and-bill and specialty pharmacy models, formulary coverage, utilization management requirements (e.g., prior authorization and step therapy), reimbursement, and patient support services
- Experience in marketing, sales, patient access, or a related role in the pharmaceutical or biotechnology industry
- Proven experience developing and executing marketing programs, customer-facing materials, or field enablement initiatives
- Strong ability to synthesize brand priorities, customer and patient insights, market research, field feedback, and performance data into actionable recommendations and effective resources
- Experience collaborating with field teams and cross-functional partners, including Brand, Payer, Patient Support, Market Research, and Analytics, with the ability to build alignment and influence outcomes without direct authority
- Experience working with external agencies and vendors to support the development and execution of marketing initiatives
- Experience managing budgets or components of budgets, including tracking spend, prioritizing investments, and resolving issues
- Strong project management and organizational skills, including the ability to independently manage multiple workstreams, timelines, and deliverables with attention to detail in a fast-paced environment
- Experience leveraging AI tools and effective prompting to improve insight synthesis, content development, and execution efficiency
- Strong written and verbal communication skills, including the ability to simplify complex information for different audiences
- Demonstrated initiative, curiosity, sound judgment, accountability, and openness to seeking and acting on feedback
Benefits
- Retirement and Savings Plan
- Group medical, dental and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models
Company overview
Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California, founded in 1980. As one of the world's largest independent biotechnology companies, Amgen specializes in discovering, developing, manufacturing, and delivering innovative human therapeutics. The company focuses on six key therapeutic areas: inflammation, oncology/hematology, bone health, cardiovascular disease, nephrology, and neuroscience. Amgen's portfolio includes blockbuster drugs such as Enbrel for autoimmune diseases, Prolia and XGEVA for osteoporosis, Repatha for cholesterol management, Otezla for psoriasis, and Neulasta for chemotherapy-induced neutropenia. With approximately 28,000 employees worldwide, Amgen operates as a component of both the Dow Jones Industrial Average and Nasdaq-100 indices. The company maintains a robust research and development pipeline with numerous clinical programs across various stages, leveraging cutting-edge biotechnology and human genetic data to address some of the world's most challenging diseases. Amgen's manufacturing capabilities span multiple global locations, and it distributes products through pharmaceutical wholesale distributors and direct-to-consumer channels.