Patient and Digital Marketing Lead
Pharvaris
Summary
The Patient Digital Marketing Lead is responsible for shaping how Pharvaris connects with patients and caregivers digitally across the brand portfolio. In a disease area like HAE, where diagnosis and treatment journeys are often long, fragmented, and emotionally complex, this role ensures patient education and digital engagements are relevant, timely, and meaningful. This high-impact, high-visibility role will define and oversee the immediate and long-term vision for the company's digital presence for the patient/caregiver audience across several channels, ensuring alignment with the overall brand strategy and business objectives. Additionally, this person will be responsible for collaborating closely with several cross-functional teams, such as Patient Advocacy, Medical and the extended Marketing team, ensuring strategic and tactical alignment.
Job description
Responsibilities
- Develop and execute the end-to-end omni-channel patient strategy, identifying business critical tactics to drive compelling digital engagement and education
- Translate brand strategy into high-impact, compliant patient-facing tactics, owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM
- Optimize digital performance through analytics and audience insights, and maximize ROI across paid, owned and earned digital channels across the Pharvaris brand portfolio
- Clearly communicate and champion patient brand strategy with internal stakeholders and external partners
- Partner with MLR to deliver high impact patient marketing initiatives, driving strategic value, innovation, and executional excellence
- Develop deep expertise in patient journeys by generating insights, identifying unmet needs and friction points, and translating those insights into actionable tactics
- Manage external agencies to deliver high-quality work on time and within budget, while maintaining focus on strategic priorities, executional excellence, and efficient resource allocation
Requirements
- Bachelor's degree required; MBA preferred
- Typically requires 5+ years of relevant biopharmaceutical industry experience, including at least 3 years of focused experience in U.S. marketing
- Experienced developing and executing both branded and unbranded marketing initiatives
- Experience in rare disease and/or specialty markets with meaningful competitive complexity required
- Prior U.S. launch experience preferred
- Demonstrated ability to build strong, credible partnerships across internal teams and external stakeholders, including patient organizations
- Strong scientific and medical acumen, with the ability to translate complex information into clear, appropriate, and compelling communications for patient/caregiver audiences
- Proven history of engaging rare disease communities with empathy, authenticity, and a strong understanding of the human experience behind the disease
- Highly motivated self-starter with strong planning and organizational skills, able to manage competing priorities while maintaining a high degree of accuracy and follow-through
- Excellent communication and presentation skills, with the ability to express ideas clearly, confidently, and effectively to senior leadership and external partners
- Experience leading complex marketing initiatives through MLR review and approval processes
- Consistent record of ownership, accountability, and delivering high-quality results
- Ability to thrive in a fast-moving, evolving commercial environment and adapt effectively as priorities shift
- Willingness to travel as needed, approximately 30%
Requirements
- Bachelor's degree required; MBA preferred
- Typically requires 5+ years of relevant biopharmaceutical industry experience, including at least 3 years of focused experience in U.S. marketing
- Experienced developing and executing both branded and unbranded marketing initiatives
- Experience in rare disease and/or specialty markets with meaningful competitive complexity required
- Prior U.S. launch experience preferred
- Demonstrated ability to build strong, credible partnerships across internal teams and external stakeholders, including patient organizations
- Strong scientific and medical acumen, with the ability to translate complex information into clear, appropriate, and compelling communications for patient/caregiver audiences
- Proven history of engaging rare disease communities with empathy, authenticity, and a strong understanding of the human experience behind the disease
- Highly motivated self-starter with strong planning and organizational skills, able to manage competing priorities while maintaining a high degree of accuracy and follow-through
- Excellent communication and presentation skills, with the ability to express ideas clearly, confidently, and effectively to senior leadership and external partners
- Experience leading complex marketing initiatives through MLR review and approval processes
- Consistent record of ownership, accountability, and delivering high-quality results
- Ability to thrive in a fast-moving, evolving commercial environment and adapt effectively as priorities shift
- Willingness to travel as needed, approximately 30%
Benefits
- Equity
- Workplace flexibility
- Flexible time off
- Competitive compensation
Company overview
Pharvaris is a clinical-stage pharmaceutical company focused on developing novel, oral bradykinin B2 receptor antagonists for the treatment of hereditary angioedema (HAE) and other bradykinin-mediated diseases. The company's lead product candidate, deucrictibant, is an oral, small molecule B2 receptor antagonist designed to provide both on-demand treatment and prophylactic prevention of HAE attacks. Pharvaris leverages its expertise in bradykinin biology to address the significant unmet medical needs in HAE, a rare genetic disorder characterized by recurrent episodes of severe swelling in various body parts. The company's innovative approach aims to offer patients a convenient oral alternative to current injectable therapies, potentially improving treatment adherence and quality of life. Pharvaris operates with a strategic focus on advancing its clinical development programs through rigorous scientific research and clinical trials, positioning itself as a promising player in the rare disease pharmaceutical space.