Physician Liaison
American Oncology Network
Summary
Establish and maintain relationships with physicians in our market and key strategic partners. Visit physician offices and hospitals on a regular and routine basis to increase referrals. Must be adaptable to change, embracing new opportunities and showing flexibility in meeting practice goals.
Job description
Key Performance Areas
Establish and maintain relationships with physicians in our market and key strategic partners. Visit physician offices and hospitals on a regular and routine basis to increase referrals. Must be adaptable to change, embracing new opportunities and showing flexibility in meeting practice goals.
Improve community outreach by partnering with local organizations, community and hospital liaisons.
Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.
Adapt marketing plan to changes within the region, including adjusting strategic initiatives to reflect new physicians joining the Company, insurance changes, and new service offerings at treatment centers.
In conjunction with the Company's Marketing Department, develop and implement regional based collateral and marketing materials that best serve referral sources.
Responsible for providing territory analysis to referral base management leadership, respective regional directors, senior vice president of operations, and AON practice physicians.
Assist new physicians in practice building by introducing them to key referrers and the local community. Required to evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluates and oversees local marketing to include budgeting planning and management, placement of advertising and sponsorship campaigns.
Represents the Company and manages all community outreach in territory, including, but not limited to local and national non-profits (ex. American Cancer Society, Leukemia & Lymphoma Society, etc.).
Prepare presentations using marketing resource materials such as brochures, data, and reports.
Develop and maintain accurate, current database(s) of industry contacts in CRM.
Utilize data analysis tools to strategically identify competitive information, new call targets and territory routing/planning.
Keep abreast of new offerings within the Company to promote new services.
Forecast on anticipated market trends and submit timely reports to referral base management leadership.
Prepare required and/or requested status reports.
After completion of the probationary period, may be asked to participate in the onboarding and training of new Physician Liaisons.
Follow and adhere to all federal and state regulations in regards to safety, HIPAA, and patient care with the highest integrity.
Comply with all Federal and State laws and regulations pertaining to patient care, patients' rights, safety, billing, and collections. Adhere to all Company and departmental policies and procedures, including IT policies and procedures and Disaster Recovery Plan.
Position Qualifications and Requirements
Education: Bachelor's degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline is preferred.
Certifications/Licenses: Valid state Driver's License for travel to satellite offices and offsite meetings. Compliance with the company Driver Safety Operations and Motor Vehicle Records Check Policy is required.
Experience: (4+) four years' experience in oncology industry and/or medical outside sales. Deep understanding of physician practice operations. CRM experience. Experience working across multiple geographies in a virtual working environment, fully utilizing technology and communication tools. Proven ability to build and execute integrated business development plans across a geographic market. Possess outstanding communication skills, able to influence both with and without authority, and be able to relate to a wide variety of stakeholders and constituents by adapting interpersonal styles as needed. Ability to be flexible and adaptable in a fast-paced environment. Ability to work independently and as part of team. Strong Microsoft Office skills: PowerPoint, Word, Excel. Strong customer service, responsive, attention to detail and time-management skills.
Travel: 26-50%. Standard Core Workdays/Hours: Monday to Friday 8:00 AM - 5:00 PM. Occasional weeknight and/or weekend events and/or programs.
Requirements
- 4+ years experience in oncology industry and/or medical outside sales
- Deep understanding of physician practice operations
- CRM experience
- Experience working across multiple geographies in a virtual working environment
- Proven ability to build and execute integrated business development plans across a geographic market
- Outstanding communication skills
- Ability to be flexible and adaptable in a fast-paced environment
- Ability to work independently and as part of team
- Strong Microsoft Office skills: PowerPoint, Word, Excel
- Strong customer service, attention to detail and time-management skills
- Valid state Driver's License
- Bachelor's degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline preferred
Company overview
American Oncology Network (AON) is one of the nation's fastest-growing networks of community oncology practices, founded in 2018 with headquarters in Fort Myers, Florida. As a physician-led alliance, AON partners with independent oncology practices across the United States to ensure the long-term viability of community-based cancer care. The network represents over 290 providers practicing across 21 states, serving more than 400,000 patients annually through more than 110 clinic locations. AON's innovative model provides comprehensive support services including centralized administrative functions, revenue cycle management, IT infrastructure, and access to ancillary services such as clinical laboratories, pathology, and specialty pharmacy operations. The organization focuses on value-based care delivery, participating in programs like the Enhancing Oncology Model to improve patient outcomes while reducing costs. AON enables community oncologists to maintain practice autonomy while benefiting from economies of scale, advanced clinical resources, and practice management expertise. The network has demonstrated strong growth, reporting $2 billion in annual revenue and expanding access to cutting-edge treatments like bispecific T-cell engager therapies across its national footprint.